Industry News Desk
Runaware TestDrive a "Green" Marketing Alternative
Online Software Demo Company Runaware Creates "Green" Alternative to Marketers' Boxes, CDS and Brouchures
Jun. 20, 2008 07:45 AM
Software companies have made strides in reducing their
footprint of non-renewable resources by distributing their products through
download or through the SaaS (Software as a Service) subscription model. Often
overlooked, however, are the CDs, shipping boxes, and sales brochures (not to
mention airplanes and delivery trucks) used to send out demo versions of
software.
Runaware, a Fort Lauderdale-based company, has a uniquely
“green” alternative to this process. TestDrive lets software vendors
demonstrate their products to multiple users over the Web in a virtual “test
drive” environment. The solution enables prospects to interact with the
vendor’s fully-featured product, yet without ever loading the software onto
their personal PC or workstation.
With TestDrive, all functionality is made available on the
prospect’s PC though ActiveX or Citrix Java browser plug-ins. Users can
interact with sample data, customize the user interface and make other changes;
each time they leave the TestDrive session, however, all changes are discarded
and the environment is reset.
TestDrive is actually a suite of services that includes
customer profiling, lead capture, tutorials, customer usage reporting and more.
In addition, Runaware can develop online tutorials, self-guided tours, and
marketing support videos to further improve resource efficiency the for
software industry, a business now accounting for $400 billion in annual
worldwide sales.
Top software companies including Microsoft, Intuit and Sage
Software already use TestDrive to improve their “green” commitment. TestDrive
is one of the most responsible ways yet for small ISVs (Independent Software
Vendors), as well as world-class software companies, to save thousands of
dollars per prospect while significantly reducing the environmental impact of
their sales and marketing cycles. For more information about Runaware and their
TestDrive online demos, visit www.runaware.com.
For more information
on Runaware contact Hanni Itah, hitach@sspr.com, or Sarah O’Connor, soconnor@sspr.com
at SS PR.
About Virtualization NewsSYS-CON's Virtualization News Desk trawls the news sources of the world for the latest details of virtualization technologies, products, and market trends, and provides breaking news updates from the Virtualization Conference & Expo.
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