CLOUD EXPO INTERNATIONAL ADVISORY BOARD Peter Coffee Director of Platforms, Salesforce Peter Coffee, Director of Platform Research at Salesforce.com, works with enterprise and entrepreneurial developers and IT managers to build a community based on the company's Force.com Platform as a Service. He was formerly the Technology Editor at eWEEK, an international multimedia center of expertise in enterprise infrastructure technology and practice. He has more than 26 years' experience in advancing and evaluating information technologies and practices as a software developer, IT manager, consultant, educator, and internationally published author and industry analyst. Reuven Cohen Founder & CTO, Enomaly Reuven Cohen is Founder & CTO for Toronto based Enomaly Inc. - leading developer of Cloud Computing products and solutions focused on enterprise businesses. Enomaly's products include the Enomaly elastic computing platform, an open source cloud platform that enables a scalable enterprise IT and local cloud infrastructure platform. Cohen is a thought leader in the emerging cloud computing industry and maintains a blog at www.elasticvapor.com. Bill Coleman Co-Founder, BEA Systems Bill Coleman has more than 30 years of corporate and entrepreneurial leadership experience. Most recently he was founder and CEO of Cassatt Corporation, software provider helping make data centers more efficient and agile, recently acquired by CA. Prior to Cassatt, he founded and was the first chairman and CEO of BEA Systems, the world's leading infrastructure software company. Under his leadership, BEA became the fastest software firm ever to exceed $1 billion in annual revenue. Before BEA, he served as vice president of system software at Sun Microsystems, where his team transformed SunOS into the commercially successful Solaris operating system. While at Sun he also founded Sun's Professional Services Division and co-founded Sun’s Federal Division. Simon Crosby CTO, Datacenter & Cloud, Citrix Systems Simon Crosby is CTO of the Data Center & Cloud Division at Citrix. He was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix. Previously, he was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. At the University of Cambridge, UK, Crosby was a tenured faculty member and led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance.   Judy Hurwitz President, Hurwitz & Associates Judith Hurwitz has been a thought leader in the technology research and strategy consulting for more than 20 years. In 1992, she founded Hurwitz Group, a software research and consulting organization that quickly became an industry leader with top technology clients. Currently she is the President of Hurwitz & Associates, a research and consulting firm with a pragmatic portfolio of service offerings focused on identifying customer benefit and best practices for buyers and sellers of information technology in the US and Europe. She is a frequent keynote speaker at industry events and holds advisory board positions at Safeguard Scientifics and various emerging technology companies.   Irfan Khan CTO, Sybase Irfan Khan is CTO of Sybase. He oversees all the technology offices in each of Sybase's business units. Together with architects residing within the technology offices, Khan ensures the customers' voice and needs of the market are reflected within the company's innovation and product development. In addition, he oversees Sybase technology evangelism efforts. Barry X Lynn Chairman & CEO, 3Tera Barry X Lynn is Chairman and CEO of 3Tera, Inc. He has a storied career in data center innovation and a deep understanding of enterprise customers and applications. He has over 37 years of executive experience in the IT and financial services sectors in Fortune 100 companies and as an entrepreneur. Early in his career, he was with Wells Fargo, where he was executive vice president and head of Investment Operations before becoming chief information officer (CIO) of Wells Fargo and Company and president of Wells Fargo Technology Services. In 1995, while at Wells Fargo, he built the world's first Internet online banking system. He's a general partner of SVP II, a fully invested venture fund managed by Shoreline Venture Management LLC, and is a frequent speaker at IT events in US and internationally. efforts. John Treadway Director, Cloud Computing Portfolio, Unisys John Treadway is the Director, Cloud Computing Portfolio at Unisys. He's a senior enterprise technology marketing and business development executive with significant experience across horizontal IT and financial technology markets. He has founded or co-founded three companies and currently consults to a variety of technology businesses on marketing, strategy and cloud computing opportunities.

Virtualization Expo Looms Large on SYS-CON.TV

Cloud Expo 2010 East Opening Keynote by Oracle View this Keynote, recorded live at the Jacob Javits Center, featuring Richard Sarwal, CSVP of Development and Hasan Rizvi, Senior Vice President of Oracle Fusion Middleware Products. The Science of Doing Business in the Clouds During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services. Pete Malcolm, CEO of Abiquo Live From New York City Join Pete Malcolm, CEO Abiquo, for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT. Keynote: Cloud Computing: Separating Hype from Reality Rex Wang, VP of Product Marketing at Oracle will explore how enterprises are likely to adopt public and private cloud computing, building on a foundation of virtualization infrastructure and management systems. The Time is Right for Enterprise Cloud Computing During his keynote, Rich Marcello, Senior Vice President of Unisys, will discuss the latest technologies and approaches that help knock down these barriers, creating the opportunity for attendees to now consider cloud managed services as part of their data center journey to secure "IT as a Service". Accelerating Innovation with Cloud Computing Join Shelton Shugar, Senior Vice President of Cloud Computing at Yahoo! for a keynote elaborating on how Yahoo! and consumers benefit from Yahoo! Cloud Services and will describe Yahoo! Cloud Services and technologies.

Virtualization Articles & Feature Stories

By Elizabeth White SYS-CON Events announced today that Webroot, a leading provider in Web and Email Security, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Webroot provides industry-leading security solutions businesses worldwide. Webroot products consistently receive top review ratings by respected third parties and have been adopted by millions globally. With a wide range of security services for busi... Sep. 2, 2010 03:15 PM EDT

By Pat Romanski When building a utility or cloud business plan, Wall Street IT can provide important lessons. In his session at the 7th International Cloud Expo, Mike Tardif, President of Adaptivity, will lay out a blueprint for the CIO on how to define, fund and implement a successful transition from siloed IT to a cloud utility model. As the President of Adaptivity, Mike Tardif is responsible for overseeing corporate business and product direction and leading the company to achieve its long-term goals. In t... Sep. 2, 2010 01:04 PM EDT

By Maureen O'Gara Dell pulled out of the race to acquire 3PAR Thursday morning after HP upped its $30-a-share bid of last Friday to $33 a share, pushing 3PAR's valuation past $2 billion to roughly $2.1 billion. 3PAR sent out a statement Thursday morning saying that Dell went to $32 before the three-day clock ran out on it Wednesday at midnight, and HP countered Thursday morning with $33. The 3PAR board has recognized HP's revised $33 bid as the "superior proposal" and said it told Dell it would go with HP unles... Sep. 2, 2010 01:00 PM EDT

Latest Virtualization Conference News

The Top 250 Players in the Cloud Computing Ecosystem By Jeremy Geelan In the run-up to the next Cloud Expo, 7th Cloud Expo (November 1-4, 2010) at the Santa Clara Convention Center in Silicon Valley, it's time to give my earlier list a complete overhaul. Here, accordingly, is an expanded list of the most active players in the Cloud Ecosystem. Aug. 31, 2010 07:15 AM EDT

newScale Gives Cloud Expo Sponsor VMware a Self-Service IT Storefront By Maureen O'Gara newScale, which just climbed into bed with Eucalyptus last week, is supposed to say at VMworld Tuesday that its FrontOffice Suite supports VMware’s new infrastructure-as-a-service vCloud Director software for building private and public clouds. newScale - whose President and Chief Executive Officer Scott Hammond (pictured below) spoke at 7the International Conference & Expo in NYC - can serve as a front-end to vCloud Director and provide enterprises and service providers with a policy-based ... Aug. 31, 2010 01:00 AM EDT

rPath to Exhibit at Cloud Expo Silicon Valley By Elizabeth White SYS-CON Events announced today that rPath, an innovator in automating system deployment and maintenance, will exhibit at SYS-CON's 7th International Cloud Expo, which will take place on November 1–4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Aug. 12, 2010 09:00 AM EDT

Conference News & Updates

Cloud Expo 2010 West Extended to Four Days and 100,000 SqFt Show Floor

By Pat Romanski

SYS-CON Events announced on Friday that Cloud Expo 2010 West, the 7th International Cloud Computing Conference & Expo, has been extended to four days from November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, California. Cloud Expo 2010 West total show floor space increased from 20,000 sq. ft. in 2009 to over 100,000 sq. ft. in 2010 including the expo floor. The expo floor will be open for four full days, November 1-4, 2010, in the Grand Ballrooms A through H. Half of the Cloud Expo 2010 West exhibit space had already sold out during the last West Coast event in November 2009. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong.

Reads: 7,559

Cloud Expo November 1-4, 2010 Santa Clara Sponsor Publicity Program Announced!

By Corinna Melcon

By employing the most effective and powerful marketing tools in tech media for more than 15 years, SYS-CON Events, Inc. and Cloud Expo, Inc. intensively pre-publicize Cloud Expo 2010 West - Santa Clara via an unmatched number of channels. Cloud Expo, Inc. publicity platforms include multiple news syndication channels, more than a dozen Ulitzer.com channels, multiple Twitter feeds that are amplified to hundreds of thousands of followers, as well as Cloud Expo's "Most Powerful Cloud Bloggers" platform with millions of page views at http://CloudComputingExpo.com. The event is streamed live to more than 50,000 concurrent viewers at any given time throughout the three days. All key media outlets, technology journalists, and press are VIP-invited to Cloud Expo 2010 West - Santa Clara. SYS-CON.TV produces and broadcasts the most viewed tech interviews with movers and shakers and simulcasts "Power Panels" right from the show floor!

Reads: 6,789

Cloud Expo Is the New PC Expo, Comdex and InternetWorld

By Fuat Kircaali

This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level. At SYS-CON Media we see our inventories are filling up to 100% capacity for the months of November, December, and January, and we are seeing better-than-normal RFP activity for the first quarter of 2010.

Reads: 15,316

Cloud Expo "Power Panel" Live from Times Square in New York

By SYS-CON TV

Learn about the trajectory of Cloud Computing - where it came from, where it is today, and where it's headed tomorrow - direct from four Enterprise IT industry experts: Greg O'Connor, CEO of AppZero; Tony Bishop, CEO of Adaptivity; K. Scott Morrison, CTO of Layer 7 Technologies; and Marty Gauvin, CEO of Virtual Ark. Moderated by Cloud Expo Conference Chair, Jeremy Geelan, this "Power Panel" was recorded at the Times Square studio of SYS-CON.TV in connection with 5th Cloud Expo (www.CloudComputingExpo.com), held recently in New York City...the Largest Cloud Computing Event in the World.

Reads: 4,570

The World's 30 Most Influential Cloud Computing Bloggers Live on Cloud Expo Website!

By Carmen Gonzalez

Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.

Reads: 15,990

The Secret Behind The Incredible Growth of Cloud Expo

By Fuat Kircaali

I can't comprehend that any event producer anywhere in the world today would answer this question by picking any one of the five available options presented. "A leading tool?" What do you mean by "a leading tool?" What other tools would you possibly have in this day and age? This question, the survey itself and its participants belong to the last decade. I personally don't use email anymore; I communicate through "Twitter." We don't do press releases unless we have to; we tweet stories to our roughly 12,000 followers in 8 channels. The news gets amplified to hundreds of thousands instantly. Even during Cloud Expo, we reach more people by Twitter than the announcements we make through loudspeakers in the convention centers. I would love to contact the people who are conducting this survey and ask them if any company answered their first question as "don't really consider it." In an age where I personally hail a cab at an airport through Twitter, I can't possibly comprehend which century bubble those people might be living in.

Reads: 3,840

Cloud Expo Announces CloudCamp at Cloud Expo Silicon Valley (Nov 1-4)

Further cementing its position as The Largest Cloud Computing Event in the World, the organizers of the 7th Cloud Expo, being held at the Santa Clara Convention Center, Santa Clara, CA, announced today that the event will also feature – on November 2nd, 2010 – a CloudCamp unconference. CloudCamp @ Cloud Expo is aimed at anyone working with, or interested in working with, cloud technologies. "With the rapid change occurring in the industry, we need a place where we can meet to share our experiences, challenges and solutions," said CloudCamp co-founder Dave Nielsen, who will personally be facilitating the process on site at the Jacob Javits. "At CloudCamp," Nielsen continued, "participants will be encouraged to share their thoughts in several open discussions, as we strive for the advancement of Cloud Computing."

What is Cloud Computing?

By Kevin Hartig

Cloud computing is becoming one of the next industry buzz words. It joins the ranks of terms including: grid computing, utility computing, virtualization, clustering, etc. Cloud computing overlaps some of the concepts of distributed, grid and utility computing, however it does have its own meaning if contextually used correctly. The conceptual overlap is partly due to technology changes, usages and implementations over the years. Trends in usage of the terms from Google searches shows Cloud Computing is a relatively new term introduced in the past year. There has also been a decline in general interest of Grid, Utility and Distributed computing. Likely they will be around in usage for quit a while to come. But Cloud computing has become the new buzz word driven largely by marketing and service offerings from big corporate players like Google, IBM and Amazon.

Reads: 79,848

Oracle SVP Hasan Rizvi to Present Opening Keynote at Cloud Expo Silicon Valley

By Elizabeth White

Hasan Rizvi, SVP Product Development at Oracle, will present the opening keynote on extreme performance for your cloud platform at SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.

Reads: 1,642

Adaptivity CEO Tony Bishop to Keynote at Cloud Expo Silicon Valley

By Elizabeth White

Leading enterprises are revolutionizing the delivery of IT today. In his keynote on Day 2 of SYS-CON's 7th International Cloud Expo, which will take place on November 1-4, 2010, at the Santa Clara Convention Center in Santa Clara, CA, Tony Bishop, the CEO of Adaptivity, will showcase multiple case studies and lessons learned of Global 2000 organizations that have radically changing the delivery of IT in their organizations by employing Cloud Utility IT models. Cloud Expo Silicon Valley will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world. The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara November 1-4 and in New York City Spring 2011.

Reads: 1,504

Cloud Expo, Inc. Registers Worldwide Cloud Expo (TM) Trademark

By Roger Strukhoff

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

Reads: 5,605