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BI's Cloudy Future


Speaker:

Brian Gentile

President & CEO
Jaspersoft

Track: Hot Topics


Business Intelligence programs have been getting gradually better about delivering on their promise of instant analytics to support business decisions. Today’s BI platforms have more functionality than ever with dashboards, customizable reporting and more data flexibility. Yet only 15% of the knowledge workers who could be using BI are using these new tools. With such low penetration numbers, how intelligent are businesses really becoming? Before any BI initiative can begin improving sales results, optimizing operational expenses or otherwise saving the enterprise, it must be conceived, funded, assembled, configured and deployed. Even if budgets are allocated, businesses may wait months while all the other steps are taken, especially if infrastructure — servers, operating systems, database platforms, BI technology and all the resources needed to support them — isn't configuring and maintaining infrastructure has eased significantly. Because the entire hardware and software cycle is outsourced to a third-party provider — such as Amazon's EC2, Google's App Engine, and solutions from GoGrid and AppNexus — IT units can focus on applications and solutions. They can also ramp up and down quickly, without the delays and costs typically associated with hardware and software acquisition. But while the payoff for delivering BI in the cloud may be obvious, going it alone into the cloud can be challenging. By cooperating with technology partners, developing a fully-functional BI stack — one that's truly affordable — is possible. Jaspersoft's work with other vendors to provide a cloud-based BI platform, available and consumed on demand, demonstrates how collaboration can transform cloud-based services from a pie-in-the-sky idea, to a practical application that's the perfect fit for the current economic environment. This willingness to work together, a deeply engrained aspect of the open source software industry, is the key to a successful cloud.




 
Innovation in Cloud Computing Architectures with OpenNebula


Speaker:

Ignacio M. Llorente

Professor
DSA Research Group at UCM

Track: Hot Topics


In this session Professor Llorente wiil describe the innovations in cloud management brought by the OpenNebula Cloud Toolkit. This widely used open-source Cloud manager fits into existing data centers to build private, public and hybrid Infrastructure-as-a-Service (IaaS) Clouds. Most of its innovative features have been developed to address requirements from business use cases in RESERVOIR, flagship of European research initiatives in virtualized infrastructures and cloud computing. The innovations comprise support for elastic multi-tier services; flexible and scalable back-end for virtualization, storage and networking management; and support for Cloud federation and interoperability. The presentation ends with an introduction of the community and ecosystem that are evolving around OpenNebula and its contributions to ongoing standardization efforts in Cloud computing.




 
Innovation in Cloud Computing Architectures with OpenNebula


Speaker:

Ignacio M. Llorente

Professor
DSA Research Group at UCM

Track: Hot Topics


This session will describe the innovations in cloud management brought by the OpenNebula Cloud Toolkit, a widely used open-source Cloud manager for building private, public and hybrid Infrastructure-as-a-Service (IaaS) clouds.




 
Unlocking the Cloud with Enterprise Private PaaS


Speaker:

Mohamad Afshar

VP of Product Management
Oracle

Track: Enterprise Cloud Computing


This session compares and contrasts public and private approaches to PaaS, discusses the key capabilities and benefits of an enterprise private PaaS based on a shared Java and database platform, and discusses best practices for building and operating a private PaaS.




 
A More Secure, Trustworthy Cloud


Speaker:

Charlton Barreto

Principal Architect
Intel

Track: Security, Management & Compliance


Cloud computing allows companies to perform feats of computation that would otherwise have been impossible, or at least prohibitively expensive. However, cloud computing has generally lacked the security features typically required by small and medium-sized enterprises. Likewise, in using public clouds, IT cedes control over key security parameters to the service provider.

Previously, computer network concepts could not easily be realized within the cloud, because the network itself was not virtualized - just the processing and storage - yet recent developments goe some way toward allowing the virtualization of this infrastructure. These technology advances, such as Trusted Boot Chains to enable or disable access to secure networks, Secure Enclaves to isolate process and data access, and IPsec to establish secure connections with data centers, all enable cloud-based resources to enjoy a greater level of security, to the point where integrating them with a local network of servers become feasible.

This session will cover how these models, architectures and technologies enable the integration of remote, virtual resources with both physical and virtual machines in the data center, giving customers the option use public and private clouds securely and scalably. This is part of a larger trend in cloud computing: creating secure connections between real and virtual machines.





 
A Practical Framework for Successful Private Cloud Design


Speaker:

Dave Malcolm

Chief Technology Officer
Surgient

Track: Enterprise Cloud Computing


Not all clouds are created equal. A successful private cloud starts with a good design, its form following the key requirements set by business users and IT leadership: for example, sizing available compute infrastructure, defining expected peak and off peak workloads, and creating use cases for business services. This session provides a practical framework to assess principle private cloud requirements and to map those to design elements including infrastructure pooling, resource allocation, and service policies. These proven design patterns serve as the foundation for vendor selection and help to establish metrics for analyzing project success.




 
Beyond Theory: Applications in the Cloud Today


Speakers:

Lew Moorman

President, Cloud & Chief Strategy Officer
Rackspace

and
Michael Crandell

CEO & Co-Founder
RightScale

Track: Enterprise Cloud Computing


As enthusiasm for cloud computing has exploded – so has confusion over the definitions, use cases and practical realities of deploying applications in the cloud today. While the promise of lower IT costs, greater scalability and more flexible computing are hard to ignore, many CTOs and IT managers are finding it increasingly difficult to understand how to take advantage of cloud computing– or even how to get started. Citing real-world case studies, Michael Crandell of RightScale and Lew Moorman of Rackspace will discuss the pragmatics of cloud computing today - what types of applications are best for the cloud (and which aren’t), how to get started, and what steps are already being taken to ensure the cloud's security and stability.




 
Building Applications with Google App Engine


Speaker:

Chris Schalk

Google Developer Advocate
Google

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


This session will provide a general overview of Google App Engine technology and how it serves as a Platform as a Service. We will then provide more detailed technical information on how to build Python and Java apps (with an emphasis on Java) and deploy them to the cloud.




 
Cloud Computing and Identity


Speaker:

Fran Rosch

Sr. VP, Authentication Product Management
VeriSign

Track: Startups in the Cloud | Social Media in the Cloud


Enterprises continue to expand the use of cloud computing, and particularly software-as-a-service applications (SaaS), to achieve operational performance enhancements and efficiencies. Implementation of these technologies introduces several challenges related to identity management, such as administration and delegation of account authentication and authorization. A new approach to identity is required to ensure the continued growth and success of cloud computing: we call this Identity 2.0. One of the most critical challenges is the need to accurately identify and manage users of these services. Yet at the same time, users are demanding greater control, convenience, and security. The challenges faced by a greater emphasis on the cloud are ones of both centralization and de-centralization: the centralization of computing resources combined with the decentralization of identity, authentication and authorization. Identity 2.0's challenge is how to cope with these two competing forces while avoiding the pitfalls of the past. During this session, Fran Rosch will address whether Identity 2.0 is prepared for an explosion of cloud computing, or do we need some other model?




 
Cloud Computing and the Enterprise


Speaker:

Maria Azua

VP of Cloud Computing Enablement
IBM

Track: Enterprise Cloud Computing


This session will draw on IBM’s experience working with customers and operating 13 cloud centers world wide to review the conditions under which cloud computing can deliver its promise of flexibility and cost savings in the delivery of IT services to the enterprise. The session will cover the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles and integration between public clouds and enterprise services. Also discussed will be standards required for interoperability between clouds and application scenarios that demonstrate the use of cloud computing in an enterprise context for a smarter planet.




 
Cloud Control: What You need to Know about Security and Integration


Speaker:

Eric Olden

Founder & CEO
Symplified

Track: Security, Management & Compliance


Session Description Will Be Posted Shortly




 
Compliance and Customer Ownership in the Cloud


Speaker:

Brett Thomas

CTO
Vindicia

Track: Security, Management & Compliance


The advent of cloud computing has changed how companies market, sell, provision and deploy new services. However, one of the less understood issues in this environment, especially for those dependent on automatic payments (credit cards), is the idea of compliance and the parallel issue of customer ownership. How do you manage your services, and by extension your customers, if you don't own the infrastructure on which they reside? And if credit cards are a part of your payment landscape, then PCI compliance is a necessity, not an option. In this session, Vindicia CTO Brett Thomas will draw on his first-hand experiences relating to cloud-based compliance and highlight some of the technical and business process requirements that underlie these concepts.




 
Day Three Keynote: An Open Cloud Ecosystem: the Gathering Storm


Speaker:

CEO .


Stealth-mode Cloud Computing Startup

Track: All Tracks


The last decade saw the growth of Virtualization from its humble beginnings as a developer tool to its increasing adoption in data centers worldwide. It dramatically improved resilience, scalability, portability and utilization, and became one of the key foundations of the Cloud.

But the story is only just beginning …

Join the CEO of a stealth-mode Cloud Computing startup for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.




 
Day Two Keynote: The Science for Doing Business in the Cloud


Speaker:

Tony Bishop

Founder & CEO
Adaptivity

Track: All Tracks


Workloads manifest the demand of the business from applications and services. These workloads have common patterns and known qualities, as do the applications and infrastructure deployment models that support them. During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.




 
Desktop as a Cloud Service: Dynamic End User Computing Environments


Speaker:

Scott Burgess

Director for EMC Global Services
EMC Corporation

Track: Hot Topics


This session will discuss new solutions to the challenges in today's desktop operational environments and the opportunities for IT to enable the enterprise knowledge worker by reducing time to market and lowering TCO. Areas of focus for this discussion will begin with an outlook on IT's evolving role in today's service aligned cloud based delivery models.




 
DoD Cloud Computing Advances Cloud


Speaker:

Kevin L. Jackson

Director of Business Development
Dataline

Track: Startups in the Cloud | Social Media in the Cloud


The Defense Information Systems Agency, National Geospatial Intelligence Agency, National Security Agency and even the Central Intelligence Agency have all publicly announced their intent to use cloud computing in form or another. The session will examine the specific projects and mission goals that are driving this important trend.




 
Essential IaaS Security


Speaker:

Glenn Brunette

Distinguished Engineer & Chief Security Architect
Sun Microsystems

Track: Security, Management & Compliance


In this session, Cloud Expo delegates will learn essential concerns, best practices and techniques to help better maximize the security posture of Infrastructure as a Service (IaaS) deployments. The session will feature specific architectural models, configuration ideas, and deployment techniques that will help reinforce your services from attack.




 
Future of the Data Center


Speaker:

David Yen

EVP & GM, Fabric & Switching Technologies Group
Juniper Networks

Track: Enterprise Cloud Computing


Today's data centers stand at the epicenter of powerful technological and economic trends. Cloud computing, together with processing, storage, security and software technologies that make it possible, are already straining the capabilities of legacy data center networks. It can be daunting to interconnect a growing number of virtual and physical devices while trying to simplify the network to manage these resources at scale. Management complexity increases exponentially as more devices are added. The era of legacy data center architectures is ending. Just as other areas of the data center have evolved to meet the demands of an Internet-enabled world, the time has come for networks to take a significant leap forward into cloud computing.

By rethinking traditional legacy approaches and preparing for the advent of cloud computing, it is possible for IT organizations to build data center networks that offer greater economies of scale, improved application service levels, simpler management and lower costs. IT organizations can take decisive steps today that drive businesses closer to the promise of tomorrow. The session will outline what steps organizations must take now to meet the current and future data center challenges at hand.





 
Getting from SaaS to $aa$ -- Show Me the Money!


Speaker:

Tien Tzuo

CEO
Zuora

Track: Startups in the Cloud | Social Media in the Cloud


The next wave of Internet innovation is coming with cloud-based business models. Interested in best practices to monetize cloud-based services? Learn how to manage, scale and grow subscription businesses with online billing & payments solutions, revealed in lessons learned from Tien Tzuo. It's time to start thinking about how to grow and monetize, bringing the next generation of subscription businesses to the consumer market. Consider it - manual billing systems use valuable employee time better spend on product development. The new face of Web-based business models support innovation and changes to company pricing plans, allowing for flexibility and quick implementation.




 
Let's Get Unphysical!


Speaker:

Robert Grapes

Chief Technologist
Cloakware

Track: Management, Performance, Security, & Compliance


How will your internal controls over financial reporting be affected by virtualization? Will you be able to prove that the application running in your cloud today is the same application that was running there yesterday? While the benefits of virtualization are clear and measurable, what isn't so clear are the security ramifications of deploying critical application infrastructure in a virtual environment. Security conversations today are focused on mapping the current known security techniques to the virtual environment. This session will explore appropriate security techniques - control flow and data transformations, debugging resilience and software-based key and algorithm protection techniques.




 
Move Over BI, Here Comes PI - Performance Intelligence


Speaker:

Tom Lounibos

President & CEO
SOASTA

Track: Hot Topics


Business Intelligence has focused on providing the actionable information needed to support decision makers in improving business operations. Until now, performance testing tools have delivered plenty of data, but very little decision support. Performance Intelligence enables test engineers to analyze results on a single timeline, make informed decisions and take action, often while a test is still running. In this session, Cloud Expo delegates will learn how companies have used cloud testing and "Performance Intelligence" to gain complete confidence in the performance, scalability and reliability of their websites and applications.




 
Must-Have Cloud Platform Strategies: What Every Roadmap Should Have


Speaker:

Charles T. Watt

Founder & CTO
Racemi

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


This session will cover some of the most important cloud platform strategies any IT executive should consider. The sooner you include these concepts into your cloud roadmap, the better. You will learn about concepts that will drive the most efficient data centers, leveraging the investments you have already made, while taping into the best products and services in the market. The best platform strategy will leverage both private and public clouds. This educational session will provide you with the key strategies and in-depth details to immediately begin pursuing them. Cloud Platform Strategy ­must-have platform capabilities include Cloud-2-Cloud Migration, Cloudbursting, Dynamic Cloud Provisioning, Automation, and much more.




 
Next-Generation Business Analytics in the Cloud


Speaker:

Ajay Anand

CEO
Datameer Inc.

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


As storage becomes more affordable, and large-scale data acquisition becomes increasingly common, there is interest from organizations to exploit these massive data sets for business analytics and enterprise-wide reporting. However, a number of issues need to be addressed:
  • Information is stored in distributed silos with multiple formats, including databases, text files, spread sheets, etc.
  • Traditional data warehouses are limited in scalability, lack flexibility, and tend to be proprietary and expensive
  • It can take weeks to add a new data source to a custom datawarehouse, create a new dashboard, or change a hierarchy
This session will examine cloud computing approaches for organizations to run business analytics on hundreds of terabytes of data from multiple sources (operational data, finance data, sales data, as well as external data on markets and customers), and enable business analysts to do rapid custom analytics and real time queries without relying on IT programmers to build reports and dashboards.




 
Optimize While You Virtualize to Get to the Cloud


Speaker:

Rich Corley

Founder, CTO & VP Engineering
Akorri

Track: Enterprise Cloud Computing


By consolidating low priority applications onto shared resources, virtualization has enabled IT organizations to cut costs and improve efficiency, leverage new IT investment, and improve service. As companies advance through the stages of server virtualization adoption, they need an infrastructure-wide analytical systems management solution to provide visibility and control to troubleshoot and assure performance, optimize performance and capacity, plan server and storage requirements, and manage service levels. Organizations that do not advance operationally through the virtualization stages will not be able to leverage private cloud computing. In this session, Rich Corley, Founder and CTO of Akorri will analyze the steps IT managers need to take while they optimize their virtualization environment including: troubleshooting, optimization, capacity planning and service level management.




 
Partly Cloudy Infrastructure Ahead


Speaker:

Larry Beck

Sr. Director, Cloud Strategy
Avanade

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


Taking advantage of the cloud is a multi-step journey over time - not an all-or-nothing immediate proposition. Companies need to start with a clear, cloud strategy and a commitment to virtualizing appropriate data center services. With this foundation, companies can leverage the "elastic cloud" - provisioning and managing services both on premise and in the cloud -­ based on their specific business needs. This session will look at how companies can be "partly cloudy" using this approach - ­easing into cloud computing and leveraging the cloud as an extension of existing infrastructure.




 
Patterns for Cloud Computing


Speaker:

Simon Guest

Sr. Director of Technical Strategy
Microsoft

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


You are interested in cloud computing, but where do you start? How are vendors defining Cloud Computing? What do you need to know to figure out which applications make sense in the cloud? And is any of this real today? Based on real-world customer engagements, this session explores a set of five patterns that you can use for moving to the cloud, together with working samples on Windows Azure, Google AppEngine, and Amazon EC2. Avoiding the general product pitches, this session provides the tools and knowledge to help you more clearly understand moving your organization to the cloud.




 
Performance Management for Composite Applications


Speaker:

Doug Willoughby

Director of Cloud Computing
Compuware

Track: Security, Management & Compliance


Composite applications enable IT to provide higher quality, agile solutions with greater ROI by enabling enterprises to build only what is core to their business, but they also present IT organizations with additional performance management challenges. While core business functionality and databases will still typically be provided by resources located in the data center, composite applications are increasingly composed of services provided from multiple sources, many of which are outside the direct control of the application's owner. To prevent "finger pointing," tools which gives IT end-to-end application visibility from data-center to end-users' browsers, are essential to deploy composite applications. Beginning with use cases and real world examples, this session will detail how IT operations, and increasingly IT architects and developers, can build and deploy composite applications with manageability as their foremost concern.




 
Predicting the Future: Security and Compliance in the Cloud Age


Speaker:

Misha Govshteyn

Co-Founder
Alert Logic

Track: Security, Management & Compliance


The emergence of the Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) models are just two of many inflection points as IT migrates away from the traditional data centers and into the cloud, shifting more control over security from the enterprise to the service provider. How will your security and compliance strategy change when this transformation is complete? This session will explore technologies and strategies you need to adopt today to prepare to support security and compliance in the cloud age.




 
SMB Cloud Computing Adoption Trends: What's Hot and What's Not?


Speaker:

Jay Hallberg

Co-Founder
Spiceworks

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


Cloud services adoption by small and medium businesses offers tremendous opportunities for providers. But SMBs have specific priorities in mind when deciding what to put on the cloud. This session will discuss the latest SMB cloud computing adoption trends as reported by the Spiceworks Voice of IT market research group, which publishes market data from over 800,000 small and midsize companies.




 
Ten Security Questions to Ask Before Moving to the Cloud


Speaker:

Timothy Brown

VP & Chief Architect for Security Management
CA

Track: Security, Management & Compliance


The hype around Cloud Computing would make you think mass adoption will happen tomorrow. But recent studies by a number of sources have shown that security is the biggest barrier to Cloud adoption. The reality is Cloud Computing is simply another step in technology evolution following the path of mainframe, client server and Web applications, all of which had ­- and still have -­ their own security issues. Join Tim Brown, chief security architect at CA, as he discusses 10 security-related questions you need to consider before moving to the cloud.




 
The Enterprise Cloud: More Than a Myth?


Speaker:

Treb Ryan

Co-Founder & CEO
OpSource

Track: Enterprise Cloud Computing


The promises of Cloud computing - flexibility, scallability and cost effectiveness - have ignited imaginations from the boardroom to the IT department. Everybody is talking about, experimenting with and - in some cases - delivering applications in the Cloud. In this session, Treb Ryan, CEO of OpSource, will discuss what every IT department be looking for in a Cloud solution. What are the plusses and minuses of public clouds, private clouds and hybrid cloud solutions? How can we build community into the enterprise experience and still maintain control? This session will answer these questions, while undoubtedly sparking a conversation that will bring us more.




 
Top Ten Private Cloud Best Practices and Pitfalls


Speaker:

Brian Wilson

Vice President, Services & Support
Surgient

Track: Hot Topics


This session provides a practical framework to assess principle private cloud requirements and map those to design elements including infrastructure pooling, resource allocation, and service policies.




 
What Organizations Need to Know about Cloud Security


Speaker:

Dipto Chakravarty

Sr. Vice President of Engineering
Novell

Track: Security, Management & Compliance


Many people believe you can take traditional identity and security practices, throw them in a cloud environment, and expect everything to work just fine. Not so! Businesses taking advantage of cloud computing should utilize cloud security approaches that support sharing of roles, policies, and workflows, rather than merely providing single sign-on. In a cloud environment, workloads (combinations of applications, middleware, and operating systems) can be easily shifted from one locale to another to optimize performance as needed. With these rapid shifts, it's critical to maintain proper regulatory and security standards. For cloud computing to flourish in the enterprise environment, businesses need assurances that they'll still be able to securely manage their people and workloads, regardless of location.

In this session, you will learn about the necessary security measures that should be taken to ensure that your data is secure in the cloud. In addition, you will discover how one particular method, annexing, can be employed to help support your regulatory compliance efforts





 
What We Learned the Hard Way: Top 10 Private Cloud Best Practices and Pitfalls


Speaker:

Brian Wilson

Vice President, Services & Support
Surgient

Track: Moving to the Cloud | Cloud Computing & the Bottom Line


Based on experience garnered from 150+ private cloud implementations, this session will provide attendees with a set of hard-earned lessons-learned. These are illustrated by a number of project-based anecdotes, including building a future-proof cloud and re-engineering existing IT service delivery processes. Additionally, the session will describe actionable strategies for avoiding the most common (and expensive) private cloud pitfalls, including mismanaging user expectations and underestimating platform growth.




Untitled Document
Virtualization Expo Looms Large on SYS-CON.TV



Cloud Computing Power Panel Live from Times Square

View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.

John Engates, CTO of Rackspace Live From New York City
View John Engates interviewed by Jeremy Geelan at the 2nd International Cloud Computing Expo

The Future of Technology and the Cloud in the Next 20 Years
In this SYS-CON.TV interview with Bill Coleman - the "B" in BEA Systems - discusses the shape of i-Technology to Come, anticipating with uncanny prescience the developments we know today as "Cloud Computing."

Keynote: Virtualization Beyond the Datacenter
Greschler provides examples and best practices of how organizations are leveraging virtualization beyond the datacenter.

Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.

The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market.

Virtualization Articles & Feature Stories
Computational science is the field of study concerned with constructing mathematical models and numerical techniques that represent scientific, social scientific or engineering problems and employing these models on computers, or clusters of computers, to analyze, explore or solve these models. Numerical simulation enables the study of complex phenomena that would be too expensive or dangerous to study by direct experimentation.
Dell confirmed that it’s trying to buy the gone-bust Israeli clustered NAS start-up Exanet after Israel’s Globes news site said Monday that the deal was in the bag. There is also speculation that Dell might start selling EMC’s recently acquired Data Domain deduplication widgetry, the stuff it snatched away from NetApp last year. Dell has sold EMC’s Clariion arrays for years.
Dell, which has been promising a little M&A, is buying the gone-bust Israeli-based clustered NAS start-up Exanet according to Israel’s Globes news site. Dell is reportedly only paying $12 million for a company whose four investors kicked in $70 million over the last 10 years. The acquisition is supposed to give Dell its first R&D center in Israel.
Latest Virtualization Conference News
SYS-CON Events announced today that Surgient, a leading provider of automation and management software for enterprise private clouds, has been named “Gold Sponsor” of SYS-CON’s 5th International Cloud Expo (www.CloudComputingExpo.com), which will take place on April 19-21, 2010, at the Jacob Javits Convention Center in New York City.
IDC, the tech industry analysts, have come out with their predictions for 2010 – and it’s a model that heavily involves the development and growth of the Cloud. First some general IT industry forecasts: growth is expected to return to the IT industry, and IDC is forecasting a more than 3% expansion for the year.
Service virtualization is the ability to create a virtual service from one or more predefined Service files, typically defined in a Web Service Description Language (WSDL, pronounced Wizdel) file. Typically, service virtualization takes place across multiple back-end systems that expose their operations through WSDL documents. The services may be off-premise cloud computing Software as a Service(SaaS) artifacts or on-premise services deployed in the corporate Data center. An intermediary Cloud ...
Conference News & Updates
5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.
Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo.
SYS-CON's 4th International Cloud Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 50 sponsors with over 2,200 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show.
The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open!
The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results.
The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer.
Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs.
Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world.
The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects.
As of January 2010, we booked more revenue for 2010 than the entire fiscal year 2009 actuals, including unearned income with record sponsorship sales for Cloud Expo East, Cloud Expo West and Cloud Expo Europe events. Our revised revenue projections for 2010 is on track for an all time record revenues since our company's inception in 1994, including media sales up in January from a year ago. As I made a reference to sponsorship and expo sales, I encourage all our sponsors to take contract option 2 which includes Cloud Expo 2010 East (New York City), Cloud Expo 2010 Europe (Prague, Czech Republic), and Cloud Expo 2010 West (Silicon Valley, California) events.
Since we announced Cloud Expo three years ago in 2007 and launched it in March of 2008 in New York City, I have been personally working with the companies that are in leadership positions as the Cloud technologies form. Today, we have close to a 100% resign rate among our sponsors for the upcoming Cloud Expo, which will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. I would like to take this opportunity to share some tips with all our valued sponsors, exhibitors, our rock start faculty, as well as our delegates.
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Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

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Virtualization Expo
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The World's 30 Most Influential Virtualization Bloggers
Virtualization Expo on Ulitzer
1
U. Banerjee 11 Irfan Khan 21 Maureen O'Gara
2
J. Bloomberg 12 T. Lanowitz 22 Brace Rennels
3
Dave Chappell 13 Treff LaPlante 23 Greg Schulz
4
Jeremy Chone 14 Steve Lesem 24 Peter Silva
5
Robert Eve 15 David Linthicum 25 Roman Stanek
6
Chris Fleck 16 Don MacVittie 26 David Strom
7
S. Foskett 17 Miko Matsumura 27 Roger Strukhoff
8
Dana Gardner 18 JP Morgetnthal 28 Ian Thain
9
Jeremy Geelan 19 Chris Muir 29 K. Wadsworth
10
C. Keene 20 Greg Ness 30 B. Watson

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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo
virtualizationconference
2009west.sys-con.com
 
    Cloud Expo East
cloudcomputingexpo
2009east.sys-con.com

 
    Virtualization Expo
virtualizationconference
2009east.sys-con.com
 
    GovIT Expo
govitexpo.com
 
    AJAX World
ajaxworld.com
 
    Cloud Expo Europe
cloudexpo-europe.com/
 
    SOA World
soaworld2009.com
 

Virtualization Expo 2009 Allstar Conference Faculty

MARCELL
Unisys

SHUGAR
Yahoo!

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISCIGLI
Cloudera

BRUNETTE
Sun

FEINBERG
EMC

NAUG
Revevol

BORUFF
CSC

NEERDAE
Yahoo!

SNEAD
Attorney

EWE
Cenzic

SOLTE
SpringSource

BAHAR
ParaScale

BISHOP
Adaptivity

What The Enterprise IT World Says
About Virtualization Expo
 
"Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalized and motivated."
  –John Funnell
Marketing Director
GDS International
 


 
"Thanks for a great event!"
  –Michael Sheehan
Technology Evangelist
Go Grid/rPath
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech