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BI's Cloudy Future


Speaker:

Brian Gentile

President & CEO
Jaspersoft

Track: Hot Topics


Business Intelligence programs have been getting gradually better about delivering on their promise of instant analytics to support business decisions. Today’s BI platforms have more functionality than ever with dashboards, customizable reporting and more data flexibility. Yet only 15% of the knowledge workers who could be using BI are using these new tools. With such low penetration numbers, how intelligent are businesses really becoming? Before any BI initiative can begin improving sales results, optimizing operational expenses or otherwise saving the enterprise, it must be conceived, funded, assembled, configured and deployed. Even if budgets are allocated, businesses may wait months while all the other steps are taken, especially if infrastructure — servers, operating systems, database platforms, BI technology and all the resources needed to support them — isn't configuring and maintaining infrastructure has eased significantly. Because the entire hardware and software cycle is outsourced to a third-party provider — such as Amazon's EC2, Google's App Engine, and solutions from GoGrid and AppNexus — IT units can focus on applications and solutions. They can also ramp up and down quickly, without the delays and costs typically associated with hardware and software acquisition. But while the payoff for delivering BI in the cloud may be obvious, going it alone into the cloud can be challenging. By cooperating with technology partners, developing a fully-functional BI stack — one that's truly affordable — is possible. Jaspersoft's work with other vendors to provide a cloud-based BI platform, available and consumed on demand, demonstrates how collaboration can transform cloud-based services from a pie-in-the-sky idea, to a practical application that's the perfect fit for the current economic environment. This willingness to work together, a deeply engrained aspect of the open source software industry, is the key to a successful cloud.




 
How to Roll Your Own Cloud in 30 Days or Less


Speaker:

Sheng Liang

CEO
VMOps

Track: The Cloud From All Angles


The benefits of private clouds are fairly well documented, but at the end of the day, the best way to gauge the value of this computing model within an enterprise is to jump in and start small. However, starting small doesn't mean sacrificing functionality like elasticity, self service, programmatic access, and automation. In this session, technology visionary and creator of the Java Virtual Machine at Sun Microsystems, Sheng Liang, will discuss how to set-up a small private cloud using commodity infrastructure. He will present the challenges and potential pitfalls associated with rolling your own cloud, and then explain how to evaluate cloud software platforms and select the right servers, storage, hypervisor, and networking infrastructure.




 
Innovation in Cloud Computing Architectures with OpenNebula


Speaker:

Ignacio M. Llorente

Professor
DSA Research Group at UCM

Track: Hot Topics


This session will describe the innovations in cloud management brought by the OpenNebula Cloud Toolkit, a widely used open-source Cloud manager for building private, public and hybrid Infrastructure-as-a-Service (IaaS) clouds.




 
Innovation in Cloud Computing Architectures with OpenNebula


Speaker:

Ignacio M. Llorente

Professor
DSA Research Group at UCM

Track: Hot Topics


In this session Professor Llorente wiil describe the innovations in cloud management brought by the OpenNebula Cloud Toolkit. This widely used open-source Cloud manager fits into existing data centers to build private, public and hybrid Infrastructure-as-a-Service (IaaS) Clouds. Most of its innovative features have been developed to address requirements from business use cases in RESERVOIR, flagship of European research initiatives in virtualized infrastructures and cloud computing. The innovations comprise support for elastic multi-tier services; flexible and scalable back-end for virtualization, storage and networking management; and support for Cloud federation and interoperability. The presentation ends with an introduction of the community and ecosystem that are evolving around OpenNebula and its contributions to ongoing standardization efforts in Cloud computing.




 
A More Secure, Trustworthy Cloud


Speaker:

Charlton Barreto

Principal Architect
Intel

Track: Security, Management & Compliance


Cloud computing allows companies to perform feats of computation that would otherwise have been impossible, or at least prohibitively expensive. However, cloud computing has generally lacked the security features typically required by small and medium-sized enterprises. Likewise, in using public clouds, IT cedes control over key security parameters to the service provider.

Previously, computer network concepts could not easily be realized within the cloud, because the network itself was not virtualized - just the processing and storage - yet recent developments goe some way toward allowing the virtualization of this infrastructure. These technology advances, such as Trusted Boot Chains to enable or disable access to secure networks, Secure Enclaves to isolate process and data access, and IPsec to establish secure connections with data centers, all enable cloud-based resources to enjoy a greater level of security, to the point where integrating them with a local network of servers become feasible.

This session will cover how these models, architectures and technologies enable the integration of remote, virtual resources with both physical and virtual machines in the data center, giving customers the option use public and private clouds securely and scalably. This is part of a larger trend in cloud computing: creating secure connections between real and virtual machines.





 
A Practical Framework for Successful Private Cloud Design


Speaker:

Dave Malcolm

Chief Technology Officer
Surgient

Track: Moving to the Cloud


Not all clouds are created equal. A successful private cloud starts with a good design, its form following the key requirements set by business users and IT leadership: for example, sizing available compute infrastructure, defining expected peak and off peak workloads, and creating use cases for business services. This session provides a practical framework to assess principle private cloud requirements and to map those to design elements including infrastructure pooling, resource allocation, and service policies. These proven design patterns serve as the foundation for vendor selection and help to establish metrics for analyzing project success.




 
Advanced Digital Forensics: Finding Malevolence in the Cloud Before it Bursts


Speaker:

Aaron Walters

Vice President of Advanced Security R&D
Terremark Worldwide, Inc.

Track: Management, Performance, Security, & Compliance


Terremark Vice President of Advanced Security R&D AAron Walters will discuss the unique technical challenges and advantages associated with performing digital forensics and incident response in virtualization and cloud environments. The talk will present advanced threats specific to these environments and examine why traditional security/forensic solutions and practices are often inadequate. Attendees will learn from first-hand experience about performing investigations in these environments and how investigators can look into memory (RAM) to find the future.




 
Anatomy of the Blueprint for IT


Speaker:

Brian Sledge


Adaptivity

Track: The Cloud From All Angles


A full description of this session will be posted shortly.




 
Applying IT Blueprinting Science and Tools


Speaker:

Kurtis Tatum

Chief Infrastructure Architect
Adaptivity

Track: Hot Topics


A full description of this session will be posted shortly.




 
Beyond Theory: Applications in the Cloud Today


Speakers:

Lew Moorman

President, Cloud & Chief Strategy Officer
Rackspace

and
Michael Crandell

CEO & Co-Founder
RightScale

Track: Enterprise Cloud Computing


As enthusiasm for cloud computing has exploded – so has confusion over the definitions, use cases and practical realities of deploying applications in the cloud today. While the promise of lower IT costs, greater scalability and more flexible computing are hard to ignore, many CTOs and IT managers are finding it increasingly difficult to understand how to take advantage of cloud computing– or even how to get started. Citing real-world case studies, Michael Crandell of RightScale and Lew Moorman of Rackspace will discuss the pragmatics of cloud computing today - what types of applications are best for the cloud (and which aren’t), how to get started, and what steps are already being taken to ensure the cloud's security and stability.




 
Blueprinting an Enterprise Cloud


Speaker:

James Houghton


Adaptivity

Track: Enterprise Cloud Computing


A full description of this session by the CTO of Adaptivity will be posted shortly.




 
Building Applications with Google App Engine


Speaker:

Chris Schalk

Google Developer Advocate
Google

Track: Moving to the Cloud


This session will provide a general overview of Google App Engine technology and how it serves as a Platform as a Service. We will then provide more detailed technical information on how to build Python and Java apps (with an emphasis on Java) and deploy them to the cloud.




 
Case Study: Accelerating Backup and Replication Through Storage Virtualization


Speakers:

Charlie Kraus


Certeon

and
Dwayne McCoy

IT Manager
Boots & Coots

Track: Server, Desktop & Storage Virtualization


Deploying backup and replication operations over a WAN can have a negative impact on data recovery times and network bandwidth utilization. Storage virtualization technologies, such as virtualized iSCSI SANs and virtual appliances for WAN optimization, can eliminate WAN performance issues and reduce network bandwidth requirements.

This session will present a case study of Boots and Coots, a leading global provider of integrated pressure control services for onshore and offshore oil and gas exploration companies. It will cover their lessons learned and successes in deploying storage virtualization to improve data backup and replication performance and lower business continuity costs.





 
Case Study: ROI Results from Cloud Computing for Supply Chain Companies


Speaker:

Robert Graybill

Director of Innovation
University of Southern California Information Sciences Institute

Track: Hot Topics


In this session, we will examine the benefits of HPC model based simulation technical computing for four supply chain companies, based on the results from a government funded project in which Cloud Computing was used as a way to lower the barriers of HPC technical computing entry for these small supply chain companies.




 
CEO Power Panel - What's the Main Business Value of the Cloud?


Speaker:

Dipto Chakravarty

Sr. Vice President of Engineering
Novell

Track: All Tracks


Moderated by Jeremy Geelan

Session Description to be posted shortly




 
Closing Power Panel: So, What's Working, What Isn't...And What's Next?


Speakers:

Terry Woloszyn

Founder/CTO
PerspecSys

and
Eric Maass

Enterprise Security Solutions Director
Lighthouse Security Group, LLC

Track: All Tracks






 
Cloud Computing and Identity


Speaker:

Fran Rosch

Sr. VP, Authentication Product Management
VeriSign

Track: The Cloud From All Angles


Enterprises continue to expand the use of cloud computing, and particularly software-as-a-service applications (SaaS), to achieve operational performance enhancements and efficiencies. Implementation of these technologies introduces several challenges related to identity management, such as administration and delegation of account authentication and authorization. A new approach to identity is required to ensure the continued growth and success of cloud computing: we call this Identity 2.0. One of the most critical challenges is the need to accurately identify and manage users of these services. Yet at the same time, users are demanding greater control, convenience, and security. The challenges faced by a greater emphasis on the cloud are ones of both centralization and de-centralization: the centralization of computing resources combined with the decentralization of identity, authentication and authorization. Identity 2.0's challenge is how to cope with these two competing forces while avoiding the pitfalls of the past. During this session, Fran Rosch will address whether Identity 2.0 is prepared for an explosion of cloud computing, or do we need some other model?




 
Cloud Computing and the Enterprise


Speaker:

Maria Azua

VP of Cloud Computing Enablement
IBM

Track: Enterprise Cloud Computing


This session will draw on IBM’s experience working with customers and operating 13 cloud centers world wide to review the conditions under which cloud computing can deliver its promise of flexibility and cost savings in the delivery of IT services to the enterprise. The session will cover the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles and integration between public clouds and enterprise services. Also discussed will be standards required for interoperability between clouds and application scenarios that demonstrate the use of cloud computing in an enterprise context for a smarter planet.




 
Cloud Computing Platforms - Which “aaS” is Right for You?


Speaker:

Max Coburn

Chief Architect
HubSpan

Track: Moving to the Cloud


There’s PaaS (Platform as a Service), IaaS (Infrastructure as a Service), SaaS (Software as a Service) and a growing number of “aaS” solutions on the market. But which one is right for you and will address your company’s needs? The speakers, IT industry and cloud computing veterans, will take you through the many different “aaS”es on the market today, sorting through the hype and acronyms and giving real world examples of when these consumption models work and when they don’t. This session will also explore the "build vs. buy" decision and when it may be the right time for you to consider outsourcing.




 
Cloud Computing? There’s an Audit for That!


Speaker:

Douglas Barbin

Director
SAS 70 Solutions, Inc

Track: Management, Performance, Security, & Compliance


Fear the cloud! That is the conventional thinking of the security industry. Their issue is the uncertainly surrounding virtualization because it is “in the cloud”, and therefore, beyond control. But is that really true? Rather than rehash the cloud computing models as defined by CSA and NIST, this session will break the models down into their tangible and auditable components (networks, servers, applications, third parties, etc). From there, we will discuss different types of assurance solutions available (including SAS 70, PCI, ISO 27001/2, etc.), what companies are doing today, and could be doing better tomorrow.




 
Cloud Control: What You need to Know about Security and Integration


Speaker:

Eric Olden

Founder & CEO
Symplified

Track: Security, Management & Compliance


A full description of this session will be posted shortly




 
Cloud Storage Use Cases – What is Working, What Isn’t?


Speaker:

Chris Schin

Vice President, Products
Zetta

Track: Standards, Storage & Hosting


Cloud storage promises many benefits, but where does it actually fit? This vendor-neutral session will examine a number of real-world storage use cases and their technical and business requirements. It will then draw some conclusions about which use cases can work and benefit from a cloud storage environment and what features are necessary to insure a good fit.




 
Collaboration in the Cloud with GoogleApps and Cordys


Speaker:

Naveen Viswanatha


Track: The Cloud From All Angles


From internal collaboration to supplier and customer interactions, enterprises are discovering new ways of increasing productivity, process accountability, and connecting those challenging "white spaces" that exist between processes, ERP, andd legacy systems. Consider how you can embark on quick-win opportunities that provide a demonstrable ROI, and address a complex or often broken process. For example, see how you can integrate your mail, desktop applications, and legacy systems/data with Google Apps and the Cordys Process Factory.




 
Compliance and Customer Ownership in the Cloud


Speaker:

Brett Thomas

CTO
Vindicia

Track: Security, Management & Compliance


The advent of cloud computing has changed how companies market, sell, provision and deploy new services. However, one of the less understood issues in this environment, especially for those dependent on automatic payments (credit cards), is the idea of compliance and the parallel issue of customer ownership. How do you manage your services, and by extension your customers, if you don't own the infrastructure on which they reside? And if credit cards are a part of your payment landscape, then PCI compliance is a necessity, not an option. In this session, Vindicia CTO Brett Thomas will draw on his first-hand experiences relating to cloud-based compliance and highlight some of the technical and business process requirements that underlie these concepts.




 
CTO Power Panel - Has Enterprise IT Changed Forever and for Always?


Speakers:

Brian E. Boruff

VP of Cloud Computing & Software Services
CSC

and
Mark Rivington

Vice President of Technology
Nimsoft

and
David Movshovitz

CTO
Navajo Systems

and
Jason Lochhead

CTO of Hosting Services
Terremark Worldwide, Inc.

and
Ken Owens

VP of Security & Virtualization Technologies
Savvis

Track: All Tracks


Moderated by Jeremy Geelan

This fast-moving industry discussion panel will answer such questions as:
  • What are the technical advantages – and disadvantages – of moving to the Cloud?
  • Is there an optimal mix of traditional IT and cloud computing?
  • What tools are necessary to deliver on the promise of cloud computing in the enterprise?
  • How close are we to achieving Secure Cloud Computing
  • What are the plusses and minuses of public clouds, private clouds and hybrid cloud solutions?
  • Should developers care about Cloud Computing?
  • Is there a simple way to compare the performance, security and quality of various cloud computing providers?
  • How important is Open Source to the future of the Cloud?
  • How about standards, how far along are we there? Are clouds interoperable yet? If not, should they be?
  • What's really involved when moving an application from your enterprise data center to the cloud?
  • How does latency change when applications are moved to the cloud?
  • What services or capabilities can real-world enterprises expect to see in the Software-as-a-Service, Platform-as-a-Service and Infrastructure-as-a-Service layers?
  • What other new cloud technologies are coming over the horizon?




 
Customer-side encryption of sensitive SaaS application data


Speaker:

Dan Gross

Co-Founder
Navajo Systems

Track: Management, Performance, Security, & Compliance


Data security is the leading factor hindering SaaS adoption by enterprises. This session describes a unique method of protecting sensitive enterprise data in SaaS environments, eliminating SaaS-related data security and regulatory concerns. Without SaaS application modification, and without affecting application functionality, this method transparently encrypts all sensitive SaaS application before it ever leaves the enterprise. All sensitive data is thus stored and processed by the SaaS provider’s servers in an encrypted state. End users are unaware of this process, yet their data is completely unreadable (and therefore meaningless) when stored at the SaaS provider: database theft and identity theft become harmless, and regulatory compliance is ensured.




 
DaaS Cloud: Lining your Cloud with Data


Speaker:

Cameron Purdy

Vice President of Development
Oracle

Track: Moving to the Cloud


Organizations embracing Cloud Computing are quickly realizing how Data Grid technology can solve many of the challenges associated from running applications on distributed shared infrastructure across the globe. From hosting data as a service, sharing application state across applications, parallel processing of transactions, events and messages, Data Grids provide the perfect combination of extensibility, reliability and performance needed to meet the demands of Cloud Computing. This session will map the evolution of Data Grid technology and how it is being successfully integrated into Cloud Computing.




 
Day Three Keynote: An Open Cloud Ecosystem: the Gathering Storm


Speaker:

CEO .


Stealth-mode Cloud Computing Startup

Track: All Tracks


The last decade saw the growth of Virtualization from its humble beginnings as a developer tool to its increasing adoption in data centers worldwide. It dramatically improved resilience, scalability, portability and utilization, and became one of the key foundations of the Cloud.

But the story is only just beginning …

Join the CEO of a stealth-mode Cloud Computing startup for this vendor-neutral keynote, where you will learn about the next chapter in the Virtualization story. What it is, what it means, why open standards are key, and most importantly, how it will revolutionize the way your organization manages IT.




 
Day Two Keynote: The Science of Doing Business in the Clouds


Speaker:

Tony Bishop

Founder & CEO
Adaptivity

Track: All Tracks


Workloads manifest the demand of the business from applications and services. These workloads have common patterns and known qualities, as do the applications and infrastructure deployment models that support them. During this Cloud Expo Day Two Keynote, Tony Bishop will describe Adaptivity’s systematic and prescriptive approach that combines Fit-for-Purpose infrastructure technologies and management capabilities in order to create the optimal economics, environment and autonomics needed for the business to leverage cloud services.




 
Defining Enterprise-Class Cloud Computing: Managed Cloud Services


Speaker:

Claudine Bianchi

Chief Marketing Officer
NaviSite

Track: All Tracks


Anticipated cost efficiencies associated with technologies, such as virtualization and automation, have driven early interest in cloud computing. Before making the leap to move their critical application workloads to cloud, however, enterprises require a higher threshold of management, support, reliability, and security. This session will examine enterprise requirements for cloud computing, while defining the concept of managed cloud service and how it is going to address those key concerns. We will also introduce NaviSite’s Managed Cloud Services offering and discuss our unique resource-based pricing model which provides enterprises flexibility to pay as you go yet give them full control on predictability on usage of those resources.




 
Designing a Virtual Desktop Infrastructure for Performance & Reliability


Speaker:

Dave Stark

Virtualization Competency Lead
EMC Consulting

Track: Server, Desktop & Storage Virtualization


A virtual desktop infrastructure (VDI) breaks the physical bonds between information and desktop hardware enabling IT staff to change, update and deploy components independently. In this session Cloud delegates will learn the central principles of design and architecture, including:
  • Network resilience and WAN optimization
  • Storage performance and sizing considerations
  • Deployment options and security considerations for VMware View
  • Interaction and dependencies between VMware View and both the storage and network infrastructure.
At the end of this session, delegates will be able to identify the security considerations in the VMware View infrastructure and application traffic; estimate the bandwidth requirements needed for a virtual desktop environment now that desktop traffic will be originating from the data center, instead of a campus or branch office; and design a topology and understand redundancy considerations for the SAN environment




 
Desktop as a Cloud Service: Dynamic End User Computing Environments


Speaker:

Scott Burgess

Director for EMC Global Services
EMC Corporation

Track: Server, Desktop & Storage Virtualization


This session will discuss new solutions to the challenges in today's desktop operational environments and the opportunities for IT to enable the enterprise knowledge worker by reducing time to market and lowering TCO. Areas of focus for this discussion will begin with an outlook on IT's evolving role in today's service aligned cloud based delivery models.




 
Directions in Physical Infrastructure for the Cloud


Speaker:

Hal Stern


Track: Enterprise Cloud Computing


The cloud promises immediate and limitless scale across all types of applications. This raises practical questions about system utilization, capacity planning and performance issues related to the widespread usage of virtual servers and storage. How will the cloud mitigate requirements for applications needing real-time responsiveness, extreme transaction processing, event processing and continuous availability? This session will discuss the experience gained from research and development from Sun Microsystems' cloud program and the new types of systems that must be created to power the new generation of cloud implementations




 
DoD Cloud Computing Advances Cloud


Speaker:

Kevin L. Jackson

Engineering Fellow
NJVC

Track: The Cloud From All Angles


The Defense Information Systems Agency, National Geospatial Intelligence Agency, National Security Agency and even the Central Intelligence Agency have all publicly announced their intent to use cloud computing in form or another. The session will examine the specific projects and mission goals that are driving this important trend.




 
DOM Virtualization


Speaker:

Mike Samuel

Software Engineer
Google

Track: Server, Desktop & Storage Virtualization


The same-origin security model which governs how code running in-browser interacts with sensitive data is breaking down. This session will show how various alternative security models virtualize the DOM and network to allow web applications to embed third-party code safely and efficiently, while smoothing over platform idiosyncracies.




 
Essential IaaS Security


Speaker:

Glenn Brunette

Distinguished Engineer & Chief Security Architect
Sun Microsystems

Track: Security, Management & Compliance


In this session, Cloud Expo delegates will learn essential concerns, best practices and techniques to help better maximize the security posture of Infrastructure as a Service (IaaS) deployments. The session will feature specific architectural models, configuration ideas, and deployment techniques that will help reinforce your services from attack.




 
Future of the Data Center


Speaker:

David Yen

EVP & GM, Fabric & Switching Technologies Group
Juniper Networks

Track: Enterprise Cloud Computing


Today's data centers stand at the epicenter of powerful technological and economic trends. Cloud computing, together with processing, storage, security and software technologies that make it possible, are already straining the capabilities of legacy data center networks. It can be daunting to interconnect a growing number of virtual and physical devices while trying to simplify the network to manage these resources at scale. Management complexity increases exponentially as more devices are added. The era of legacy data center architectures is ending. Just as other areas of the data center have evolved to meet the demands of an Internet-enabled world, the time has come for networks to take a significant leap forward into cloud computing.

By rethinking traditional legacy approaches and preparing for the advent of cloud computing, it is possible for IT organizations to build data center networks that offer greater economies of scale, improved application service levels, simpler management and lower costs. IT organizations can take decisive steps today that drive businesses closer to the promise of tomorrow. The session will outline what steps organizations must take now to meet the current and future data center challenges at hand.





 
General Session: Building the Blueprint for IT


Speaker:

Tony Bishop

Founder & CEO
Adaptivity

Track: All Tracks


A full description of this session by the CEO of Adaptivity will be posted shortly.




 
General Session: Continuous business transformation: the Cloud value chain


Speaker:

Mark de Simone

Chief Business Development Officer
Cordys

Track: All Tracks


Session details to be posted shortly.




 
General Session: Deploy an Enterprise Private Cloud in Less Than 30 Days with Surgient


Speaker:

Brian Wilson

Vice President, Services & Support
Surgient

Track: All Tracks


Join Brian Wilson, Surgient VP of Services & Support, in this 30-minute session, as he shares his insights on how to leverage your existing infrastructure to create a private cloud in less than 30 days with Surgient. As the leader in enterprise cloud automation software, Surgient leverages leading virtualization and systems management technologies to automate the deployment and management of complex, user-centric IT services. Through a patented, just-in-time self-service approach, administrators and users access dynamic resource pools (clouds) on-demand and through guaranteed reservations. Using Surgient, world-class companies are reducing capital costs, increasing operational efficiency, improving compliance and driving overall business agility.




 
General Session: Evaluating Enterprise Clouds-A Practical Guide


Speaker:

Chris Drumgoole

Senior Vice President of Client Services
Terremark Worldwide, Inc.

Track: All Tracks


A full description of this session will be posted shortly.




 
General Session: PaaS is the Remedy for the VM Hangover


Speaker:

Mohamad Afshar

VP of Product Management
Oracle

Track: All Tracks


Virtualized hardware is all the rage in enterprise IT. However, is a purely virtualization-focused, Infrastructure-as-a-Service (IaaS) approach really the right one for enterprises and government? What’s becoming clear is that virtualization is but one piece of a much bigger strategy for fast, self-service deployment and ultra-efficient operations, referred to as “platform as a service” (PaaS). PaaS leverages a wider set of middleware capabilities to enable application deployment in minutes rather than days and reduces operational costs by up to 90%. This general session will compare and contrast the IaaS and PaaS approaches, discussing architectural and operational considerations for PaaS using examples of best practices. It's a must-attend session for anyone considering building a private cloud.




 
General Session: Storm Clouds - Disruptive Technologies Creating the "New Normal"


Speaker:

Sam Gross

VP of Global IT Outsourcing Solutions
Unisys

Track: All Tracks


As much as information technology has changed in the last 10 years, the next decade promises even more significant change. And as cloud technology becomes more prevalent, IT enterprises will be driven to reconsider the status quo around just about everything we know, including Physical Infrastructure, Virtualization, Automation, Service Management, and Security.

Cloud technology and virtualization of virtually everything means rethinking the economic models around physical infrastructure, the emergence of a new class of providers as well as a greater degree of standardization around virtualized OS & Middleware configurations. There are increasing expectations from consumers of data center services - instant provisioning & de-provisioning, just for openers. And with a new generation of workers that expect anytime, anywhere access to corporate data, securing your data outside of your data center walls has become a greater business imperative albeit far more difficult. In this session, Cloud Expo delegates will learn what you need to consider to ensure your enterprise’s foray into cloud computing successfully and securely meets the needs of your enterprise, today and tomorrow.





 
General Session: Third-Generation Outsourcing Is Here!


Speaker:

Marty Gauvin

Founder, President & CEO
Virtual Ark

Track: All Tracks


3rd Generation outsourcing is here! 1st Generation was “your mess for less”; 2nd Generation is strategic or selective sourcing, including hosting. 3rd Generation Outsourcing, as a result of the emergence of Cloud Computing, stands to materially revolutionize and challenge traditional outsourcing models like no previous models have. The Cloud also delivers an opportunity for the wider adoption of existing enterprise applications in a SaaS model. This General Session by Virtual Ark's Founder, President & & CEO will challenge your traditional views of outsourcing, cloud security, SaaS and adoption of public cloud services by Fortune 1000 companies globally.




 
Getting from SaaS to $aa$ -- Show Me the Money!


Speaker:

Tien Tzuo

CEO
Zuora

Track: The Cloud From All Angles


The next wave of Internet innovation is coming with cloud-based business models. Interested in best practices to monetize cloud-based services? Learn how to manage, scale and grow subscription businesses with online billing & payments solutions, revealed in lessons learned from Tien Tzuo. It's time to start thinking about how to grow and monetize, bringing the next generation of subscription businesses to the consumer market. Consider it - manual billing systems use valuable employee time better spend on product development. The new face of Web-based business models support innovation and changes to company pricing plans, allowing for flexibility and quick implementation.




 
Hardware vs. Amazon EC2 Cloud - Performance in the Cloud


Speaker:

Ron Warshawsky

CTO
Enteros

Track: Management, Performance, Security, & Compliance


This session will report on the capability of the Public Cloud to support operational performance of a typical Web-based SME application. Our tests will reveal:
    1. Cloud infrastructures can support similar (and in certain casess even higher) rates of throughput for business transactions and information retrieval requests compared to the infrastructure based on physical hardware for a typical web application of average intensity;

    2. Cloud infrastructure database components consumed more CPU (but still remained fairly low), though CPU load on application servers was comparable to the load in the lab environment; and 3. Memory consumption seems more optimal in a cloud environment although network bandwidth consumption is negligible in both environments





 
Hosting your Applications in a Cloud


Speaker:

Michael A. Salsburg

Lead Architect for Unisys Cloud Engineering
Unisys

Track: Standards, Storage & Hosting


This session will discuss a critical question that arises when considering hosting applications in the cloud: What are the attributes that attract applications to public clouds? Why implement private clouds? When is it appropriate to use both in a Hybrid Cloud approach? Can legacy applications be moved unchanged to the cloud or do they have to be re-written as Web 2.0 apps? What are the implications regarding the application data migration? How will latency change when applications are moved to the cloud? What about Identity and Access Management? How will data be secured between cloud tenants?

If you are considering migrating your applications to the cloud, you will be interested in these and other issues, so bring your own questions with you!





 
Hosting your Applications in a Cloud


Speaker:

Michael A. Salsburg

Lead Architect for Unisys Cloud Engineering
Unisys

Track: Standards, Storage & Hosting


This session will discuss a critical question that arises when considering hosting applications in the cloud: What are the attributes that attract applications to public clouds? Why implement private clouds? When is it appropriate to use both in a Hybrid Cloud approach? Can legacy applications be moved unchanged to the cloud or do they have to be re-written as Web 2.0 apps? What are the implications regarding the application data migration? How will latency change when applications are moved to the cloud? What about Identity and Access Management? How will data be secured between cloud tenants?

If you are considering migrating your applications to the cloud, you will be interested in these and other issues, so bring your own questions with you!





 
How Cloud Computing *Improves* Security


Speaker:

Scott Sanchez

Chief Architect
Unisys

Track: Security, Management & Compliance


We are constantly bombarded with articles and presentations about the security risks in cloud computing and why organizations need to be concerned about them as they consider a move. The truth is that organizations DO need to be concerned about security – but they needn’t be paralyzed by fear. In fact, the heightened concern we’re seeing has actually become a spur to action and has begun to drive cloud security to a whole new level. This session will focus on the key areas where a successful migration to cloud computing can actually improve security and reduce risk, and address some of the major issues to account for before and during that migration.




 
How To "Think Cloud"


Speaker:

Steve Riley

Sr. Technical Program Manager
Amazon Web Services

Track: Enterprise Cloud Computing


Cloud computing radically alters our thinking about IT. Public cloud service providers offer several benefits over in-house data centers, including so-called "private" clouds. Scarcity evaporates as on-demand resources appear infinite, servers morph into disposable horsepower, and backups lose their fragility.

Eliminating the need to own information processing assets helps improve economics by removing requirements of meeting certain guaranteed cash flows to recoup sunk costs. Security and control remain possible because they now derive not from ownership and location but from contracts, standards, and confidentiality and integrity protection. The system administrator role evolves from server caretaker into one that's more aligned with the dynamics of the business and helps the organization add capacity as business needs dictate.

Join Steve Riley, technical evangelist from Amazon Web Services, as we explore together how to think cloud and maximize the outcome of your investment in public cloud services.





 
Identity Integration for SaaS


Speaker:

Patrick Harding

CTO
Ping Identity

Track: The Cloud From All Angles


The subtitle of this session is "How to Avoid the Nightmare of Maintaining Multiple Directories in the Cloud." Just how should enterprise identity management and outsource SaaS applications integrate securely? This session outlines four basic areas of identity integration with SaaS: provisioning, authentication, SSO and authorization - ­ addressing these issues from the SaaS provider and SaaS customer perspective, as both play roles in the SaaS Identity reference architecture.




 
Integrating Cloud Technologies into the Enterprise Data Center


Speaker:

Charles T. Watt

Founder & CTO
Racemi

Track: Moving to the Cloud


This session will look at integrating private and public cloud technologies with the enterprise data center. It will cover current best practices and attempt to answer some common questions. What is actually available for implementing your own private cloud? What use cases make sense today for a private enterprise cloud? How best to move your existing applications into the private cloud? Forget the hype, what is really available from public cloud vendors? Are there any use cases that make sense for the public cloud? For a hybrid private/public cloud? Can they even be implemented? What can we expect in the future for private and public clouds?




 
Into the Cloud with Digital Trust


Speaker:

Ron Knode

Director of Global Security Solutions
CSC

Track: Security, Management & Compliance


What prevents an enterprise scale explosion in cloud processing that matches the individual and SMB growth patterns that have already been recorded? What stops important government and commercial mission-essential applications and services from being confidently migrated to the cloud in a style that captures the biggest possible payoff?

For CSC, the answer lies in restoring visibility into and through the cloud, and delivering a technique that can reclaim transparency even as services are being delivered through cloud processing. That technique includes a capability to reclaim transparency into and through the cloud within a broader set of Orchestration Core services. The CloudTrust Protocol (CTP) was created to help make visible the evidence of trustworthy processing that each cloud can provide. The CTP provides a method to request and receive information about the elements of transparency across cloud services. The CloudTrust Protocol itself extends the NIST/DOD sponsored Security Content Automation Protocol (SCAP) as a packaging and expression technique for some of the elements of transparency. With a CloudTrust Protocol service (known as Transparency Service), decisions about degrees of trust in cloud processing are placed back in the hands of the users, and they once again can have the evidence and items of assurance they need to move more and more functions into more and more powerful cloud processing delivery models. This is digital trust in the cloud.

This session will include a discussion of how this transparency is reclaimed, and concludes with a brief demonstration scenario so the attendees can get a sense of what such transparency will look like and how it can make a difference in cloud usage.





 
Introducing the Virtual Private Data Center - Enterprise Cloud Delivered


Speaker:

Ken Owens

VP of Security & Virtualization Technologies
Savvis

Track: The Cloud From All Angles


For a cloud to be considered enterprise, it must provide a high-availability solution that accounts for every aspect of an Enterprise IT Infrastructure environment, from development to production including provisioning and maintenance of servers, network, storage, security and software. The value of the enterprise cloud solution is simple: It enables businesses to adapt to the rapidly changing economic and technological environment with speed, excellence and efficiency while reducing the total cost of ownership. This session will introduce the Virtual Private Data Center concept, which provides the high-availability infrastructure, management, support, and multiple levels of QoS required to optimize the delivery of mission-critical applications in the enterprise cloud.




 
Investing in Cloud Computing


Speaker:

Joel Fishbein


Lazard Capital Markets

Track: Hot Topics


Cloud Computing is disrupting traditional software business models by changing how IT service gets delivered, as it enables a new paradigm in ubiquitous computing and the delivery of "enterprise class" software and services through the Internet.

As companies search for ways to eliminate costs, reduce the complexity of their IT environments, and improve efficiency in their data centers, Cloud Computing will likely continue to gain prominence. Unlike other major technology industry shifts, such as the shift from Mainframe Computing to Client Server computing, which required massive investment, the Cloud Computing paradigm requires little incremental infrastructure spend, as enterprise computing can be provisioned over the Internet.

In light of this shift, this session will examine the current competitive and market landscape, and assess emerging trends affecting the Cloud Computing market. We also present a synopsis of current trends in Cloud Computing and its relation to the current capital markets environment.





 
Let's Get Unphysical!


Speaker:

Robert Grapes

Chief Technologist
Cloakware

Track: Management, Performance, Security, & Compliance


How will your internal controls over financial reporting be affected by virtualization? Will you be able to prove that the application running in your cloud today is the same application that was running there yesterday? While the benefits of virtualization are clear and measurable, what isn't so clear are the security ramifications of deploying critical application infrastructure in a virtual environment. Security conversations today are focused on mapping the current known security techniques to the virtual environment. This session will explore appropriate security techniques - control flow and data transformations, debugging resilience and software-based key and algorithm protection techniques.




 
Lunchtime Power Panel - Who's Doing What (and Where) with Cloud Computing?


Speaker:

Tom Lounibos

President & CEO
SOASTA

Track: All Tracks


All the main buzzwords that have been making the rounds over past few years - ASP, SaaS, SOA, Virtualization, Grid Computing, Enterprise 2.0, etc. - have somehow been transmogrified into the single term "Cloud Computing."

We all know how Amazon took the lead in introducing AWS (Amazon Web Services) way back in 2003, then brought in Storage as a Service concept via S3 (Simple Shared Storage). It also introduced EC2 (Elastic Computing Cloud), where Infrastructure as a Service became viable. But what about the other 249 players in the fast-emerging Cloud ecosystem? What are their specialties? What are the newcomers offering? And what about older vendors like IBM? How do the “pure cloud” vendors like Google, Amazon, and SalesForce.com differ from everyone else? What are the lingering unresolved issues - and who is working on solving them?





 
Making Apps Mobile – Destination Private, Public or Hybrid Clouds


Speaker:

Greg O'Connor

President & CEO
AppZero

Track: Hot Topics


Learn how to leverage a core asset of business – the application. By making applications mobile they can run in any cloud, move at the speed of the network and be provisioned from a single “gold” image to multiple destinations. In this session we will see a Virtual Application Appliance (VAA) can give ultimate control back to the business, enabling you to run your applications when and where you want.




 
Making Sense of Cloud Service Management


Speaker:

Mark Rivington

Vice President of Technology
Nimsoft

Track: Security, Management & Compliance


Unless you have been living on Mars for the last 2 years, cloud computing has become a familiar term. As with all new technologies, adoption of the technology tends to lag behind the expectation and promise of value by quite a margin of time and usually for good reason. In the case of cloud computing one of the overriding and sensible reasons for delay is the assessment and mitigation of risk in the area of service assurance. What will happen to my service if I start using public cloud offerings? How will I reassure my customers and internal users that service will not be affected?

This session looks at the predominant cloud computing service types (IaaS, SaaS and PaaS) and characterizes the shift in management responsibility that comes with adoption of each type. It also suggests some best practices, as used by early adopters, in how to monitor services delivered through cloud computing deployments.





 
Managing Complex IT in a Cloudy, Virtual World


Speaker:

Kent Erickson

VP of Product Management
Zenoss

Track: The Cloud From All Angles


This session will explore the speaker's insights into cloud-based infrastructure and model-driven management. Explore how the discovery and understanding of discrete elements of web infrastructure interact, and how they can be managed to provide the highest quality of service for cloud-based applications. You’ll also hear war stories of how some of the world’s largest cloud-based and virtualized environments are managing the challenges of the dynamic nature of a virtualized infrastructure.




 
Move Over BI, Here Comes PI - Performance Intelligence


Speaker:

Tom Lounibos

President & CEO
SOASTA

Track: Hot Topics


Business Intelligence has focused on providing the actionable information needed to support decision makers in improving business operations. Until now, performance testing tools have delivered plenty of data, but very little decision support. Performance Intelligence enables test engineers to analyze results on a single timeline, make informed decisions and take action, often while a test is still running. In this session, Cloud Expo delegates will learn how companies have used cloud testing and "Performance Intelligence" to gain complete confidence in the performance, scalability and reliability of their websites and applications.




 
Next-Generation Business Analytics in the Cloud


Speaker:

Ajay Anand

CEO
Datameer Inc.

Track: The Cloud From All Angles


As storage becomes more affordable, and large-scale data acquisition becomes increasingly common, there is interest from organizations to exploit these massive data sets for business analytics and enterprise-wide reporting. However, a number of issues need to be addressed:
  • Information is stored in distributed silos with multiple formats, including databases, text files, spread sheets, etc.
  • Traditional data warehouses are limited in scalability, lack flexibility, and tend to be proprietary and expensive
  • It can take weeks to add a new data source to a custom datawarehouse, create a new dashboard, or change a hierarchy
This session will examine cloud computing approaches for organizations to run business analytics on hundreds of terabytes of data from multiple sources (operational data, finance data, sales data, as well as external data on markets and customers), and enable business analysts to do rapid custom analytics and real time queries without relying on IT programmers to build reports and dashboards.




 
OPENING KEYNOTE: Enterprise IT and the Cloud - All New, All the Same


Speakers:

Richard Sarwal

VP of Development for Oracle Enterprise Manager
Oracle

and
Hasan Rizvi

Sr. Vice President, Oracle Fusion Middleware
Oracle

Track: All Tracks


A full description of this keynote, to be given jointly by two major Oracle executives, will be posted shortly.




 
Optimize While You Virtualize to Get to the Cloud


Speaker:

Rich Corley

Founder, CTO & VP Engineering
Akorri

Track: Server, Desktop & Storage Virtualization


By consolidating low priority applications onto shared resources, virtualization has enabled IT organizations to cut costs and improve efficiency, leverage new IT investment, and improve service. As companies advance through the stages of server virtualization adoption, they need an infrastructure-wide analytical systems management solution to provide visibility and control to troubleshoot and assure performance, optimize performance and capacity, plan server and storage requirements, and manage service levels. Organizations that do not advance operationally through the virtualization stages will not be able to leverage private cloud computing. In this session, Rich Corley, Founder and CTO of Akorri will analyze the steps IT managers need to take while they optimize their virtualization environment including: troubleshooting, optimization, capacity planning and service level management.




 
Partly Cloudy Infrastructure Ahead


Speaker:

Larry Beck

Sr. Director, Cloud Strategy
Avanade

Track: Moving to the Cloud


Taking advantage of the cloud is a multi-step journey over time - not an all-or-nothing immediate proposition. Companies need to start with a clear, cloud strategy and a commitment to virtualizing appropriate data center services. With this foundation, companies can leverage the "elastic cloud" - provisioning and managing services both on premise and in the cloud -­ based on their specific business needs. This session will look at how companies can be "partly cloudy" using this approach - ­easing into cloud computing and leveraging the cloud as an extension of existing infrastructure.




 
Patterns for Cloud Computing


Speaker:

Simon Guest

Sr. Director of Technical Strategy
Microsoft

Track: Moving to the Cloud


You are interested in cloud computing, but where do you start? How are vendors defining Cloud Computing? What do you need to know to figure out which applications make sense in the cloud? And is any of this real today? Based on real-world customer engagements, this session explores a set of five patterns that you can use for moving to the cloud, together with working samples on Windows Azure, Google AppEngine, and Amazon EC2. Avoiding the general product pitches, this session provides the tools and knowledge to help you more clearly understand moving your organization to the cloud.




 
Performance Management for Composite Applications


Speaker:

Doug Willoughby

Director of Cloud Computing
Compuware

Track: Security, Management & Compliance


Composite applications enable IT to provide higher quality, agile solutions with greater ROI by enabling enterprises to build only what is core to their business, but they also present IT organizations with additional performance management challenges. While core business functionality and databases will still typically be provided by resources located in the data center, composite applications are increasingly composed of services provided from multiple sources, many of which are outside the direct control of the application's owner. To prevent "finger pointing," tools which gives IT end-to-end application visibility from data-center to end-users' browsers, are essential to deploy composite applications. Beginning with use cases and real world examples, this session will detail how IT operations, and increasingly IT architects and developers, can build and deploy composite applications with manageability as their foremost concern.




 
Predicting the Future: Security and Compliance in the Cloud Age


Speaker:

Misha Govshteyn

Co-Founder
Alert Logic

Track: Security, Management & Compliance


The emergence of the Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) models are just two of many inflection points as IT migrates away from the traditional data centers and into the cloud, shifting more control over security from the enterprise to the service provider. How will your security and compliance strategy change when this transformation is complete? This session will explore technologies and strategies you need to adopt today to prepare to support security and compliance in the cloud age.




 
Riding with Large Data on Hadoop in Cloud


Speaker:

Vineet Tyagi

Sr. Director of Engineering and R&D
Impetus

Track: The Cloud From All Angles


Data accumulation rates are growing astronomically and managing data in traditional ways is getting difficult in the same proportion. Hadoop is emerging as a champion in large-scale data management needs; however, it requires a lot of IT infrastructure investment & expertise. Cloud-based Hadoop deployments offer multi-fold efficiencies and benefits. Hadoop oin cloud provides on-demand computing, operational scalability, efficiency, cost etc, local access to large data.




 
Ruby-on-Rails & Enterprise Clouds


Speaker:

Jason Lochhead

CTO of Hosting Services
Terremark Worldwide, Inc.

Track: Enterprise Cloud Computing


A full description of this session will be posted shortly.




 
Scale without Sacrifice - Application Delivery with Multi-Tenant Architecture


Speaker:

Tom Fisher

Vice President of Cloud Computing
Success Factors

Track: Moving to the Cloud


A fundamental advantage cloud computing offers over previous deployment models is the ability to deliver and scale a single instance of an application across use environments ranging from a small home office to a huge enterprise. Using cloud computing doesn't have to mean sacrificing extensibility, security and efficiency - by choosing the right development, implementation and optimization strategies, you can create a secure, flexible and user-driven cloud solution that can quickly scale from an office of four to an enterprise of 400,000. We'll use real-world examples to get to what works - and what doesn't - in building cloud-scale and enterprise-ready applications.




 
Science of IT Design


Speaker:

James Houghton


Adaptivity

Track: Enterprise Cloud Computing


A full description of this session will be posted shortly.




 
Server Virtualization: Aggregation vs. Consolidation


Speaker:

Shai Fultheim

Founder & CTO
ScaleMP

Track: Server, Desktop & Storage Virtualization


Traditional server virtualization has mainly focused on consolidation, which occurs when a physical server is partitioned to run multiple virtual or logical servers. However, using server virtualization for aggregation can result in as many or even more efficiencies, especially for compute or memory intensive applications common in the high performance computing market. Server virtualization for aggregation is when multiple physical servers are combined so that they appear and function as a single virtual system. This session will discuss the differences between server virtualization for consolidation and aggregation, provide best practices, and give use cases for assessing when server virtualization for aggregation can be used for maximum benefits.




 
SMB Cloud Computing Adoption Trends: What's Hot and What's Not?


Speaker:

Jay Hallberg

Co-Founder
Spiceworks

Track: The Cloud From All Angles


Cloud services adoption by small and medium businesses offers tremendous opportunities for providers. But SMBs have specific priorities in mind when deciding what to put on the cloud. This session will discuss the latest SMB cloud computing adoption trends as reported by the Spiceworks Voice of IT market research group, which publishes market data from over 800,000 small and midsize companies.




 
Special Session by the Cloud Security Alliance


Speaker:

Jim Reavis

Executive Director
Cloud Security Alliance

Track: Hot Topics


A full description of this session will be published here shortly.




 
Ten Security Questions to Ask Before Moving to the Cloud


Speaker:

Timothy Brown

VP & Chief Architect for Security Management
CA

Track: Security, Management & Compliance


The hype around Cloud Computing would make you think mass adoption will happen tomorrow. But recent studies by a number of sources have shown that security is the biggest barrier to Cloud adoption. The reality is Cloud Computing is simply another step in technology evolution following the path of mainframe, client server and Web applications, all of which had ­- and still have -­ their own security issues. Join Tim Brown, chief security architect at CA, as he discusses 10 security-related questions you need to consider before moving to the cloud.




 
The Dynamic Datacenter ­- Where Static Virtualization Tools Don't Work


Speaker:

Dave McCrory

CTO
Hyper9

Track: Management, Performance, Security, & Compliance


Today enterprises are virtualizing more of their IT infrastructure than ever, leading to a whole new set of operational challenges. From rising data volumes and complexity to lack of cross-domain visibility and shifting data center roles and responsibilities, today's virtual environments are too dynamic for traditional (think: "static") management approaches. Even new approaches targeted for virtualization management contain hard wired static reports and management views. It's time for a more mature approach to virtualization. Join this session to learn about the new wave of virtualization management, including the top 5 things to consider when virtualizing business critical applications.




 
The Enterprise Cloud: More Than a Myth?


Speaker:

Treb Ryan

Co-Founder & CEO
OpSource

Track: Enterprise Cloud Computing


The promises of Cloud computing - flexibility, scallability and cost effectiveness - have ignited imaginations from the boardroom to the IT department. Everybody is talking about, experimenting with and - in some cases - delivering applications in the Cloud. In this session, Treb Ryan, CEO of OpSource, will discuss what every IT department be looking for in a Cloud solution. What are the plusses and minuses of public clouds, private clouds and hybrid cloud solutions? How can we build community into the enterprise experience and still maintain control? This session will answer these questions, while undoubtedly sparking a conversation that will bring us more.




 
The Heavy Lifting in Cloud Management


Speaker:

Sushil Kumar

VP of Product Strategy & Business
Oracle

Track: Security, Management & Compliance


The success of any cloud implementation depends on a complicated equation of managing physical and virtual resources, rapid provisioning and re-provisioning of applications and infrastructure, dynamic capacity management and maximizing resource utilization. If this equation does not end up providing significant cost savings and increased IT productivity, then your cloud implementation will fail. This session will outline the cloud management tasks you need to get right for a successful cloud program.




 
Top Ten Private Cloud Best Practices and Pitfalls


Speaker:

Brian Wilson

Vice President, Services & Support
Surgient

Track: Hot Topics


This session provides a practical framework to assess principle private cloud requirements and map those to design elements including infrastructure pooling, resource allocation, and service policies.




 
Transforming Financial Service Firms with the Cloud


Speaker:

Catherine Minter

President
Cordys Americas

Track: Moving to the Cloud


A full description of this session will be posted shortly.




 
Using Software Appliances to Enable Customized PaaS


Speaker:

Adam Messinger

Vice President of Development
Oracle

Track: Moving to the Cloud


Platform as a Service (PaaS) provides developers with a complete environment that is fully configured and ready to use for deploying applications. But, can enterprise IT really set up a single general purpose platform that satisfies the requirements of all its departments and developers? Instead, IT really needs to be able to quickly set up custom environments that contain just the required components and then provide connectivity to other shared services and infrastructure. This session will explore how software appliances can enable IT to address the needs of their internal customers to rapidly configure and provision the exact custom environment they need.




 
Virtual Storage for Virtual Machine Environments


Speaker:

Anand Babu Periasamy

Co-Founder and CTO
Gluster

Track: Server, Desktop & Storage Virtualization


Virtual machines have dramatically transformed the way IT organizations approach computing architecture. Benefits of virtual environments, including increased efficiency and flexibility, have led to widespread adoption and explosive growth. However, storage technologies designed for physical servers have struggled to keep up with the modern demands of virtual servers, resulting in I/O bottlenecks, highly complex management and an increase in required storage capacity. This session will explore how to ideally store unstructured data in a virtualized environment under a unified global namespace particularly suited to the needs of virtual machines. In addition, the presentation will outline the best practices for organizations to manage unstructured data and achieve a true virtual storage environment to complement their server virtualization.




 
Virtualizing Production Database Systems


Speaker:

Peter Thawley

Sr. Director/Architect, CTO Group
Sybase

Track: Server, Desktop & Storage Virtualization


It takes more than hardware and a VM to exceed SLAs! Many firms have achieved great results implementing traditional server virtualization. However, in larger business-critical production database systems, this is less common. Yet, aren’t these exactly the systems from which businesses would benefit most if resources could be virtualized and allocated dynamically to support different systems at different times?

This session will cover technical details behind virtualization techniques utilized in Enterprise database systems which go beyond server virtualization. Focus areas will include techniques for optimizing database caches through dynamic memory and object binding as well as managing application SLAs through dynamic CPU/core and cluster node affinity. Delegates will learn how enterprises are benefiting from "Virtualized Resource Management" technologies in both single node database servers and multi-node database clusters to deliver virtualization's promises to business-critical production database systems.





 
What Organizations Need to Know about Cloud Security


Speaker:

Dipto Chakravarty

Sr. Vice President of Engineering
Novell

Track: Security, Management & Compliance


Many people believe you can take traditional identity and security practices, throw them in a cloud environment, and expect everything to work just fine. Not so! Businesses taking advantage of cloud computing should utilize cloud security approaches that support sharing of roles, policies, and workflows, rather than merely providing single sign-on. In a cloud environment, workloads (combinations of applications, middleware, and operating systems) can be easily shifted from one locale to another to optimize performance as needed. With these rapid shifts, it's critical to maintain proper regulatory and security standards. For cloud computing to flourish in the enterprise environment, businesses need assurances that they'll still be able to securely manage their people and workloads, regardless of location.

In this session, you will learn about the necessary security measures that should be taken to ensure that your data is secure in the cloud. In addition, you will discover how one particular method, annexing, can be employed to help support your regulatory compliance efforts





 
What You Should Ask Your Provider About Cloud Security


Speaker:

Anita Moorthy


Novell

Track: Hot Topics


Moving to the cloud should not mean you have to do things differently. Find out how you can leverage your internal identity and access infrastructure to enforce your internal roles, policies and workflows in the cloud.




 
You have a Virtualized Environment, Now What Do you Do?


Speaker:

Daniel Weiss

Director, IT Management Advisory Support
Unisys

Track: Management, Performance, Security, & Compliance


Do you want a top down, business-driven, automated data center where efficiencies deliver agility and the ability to innovate? If yes, come to this session to listen to Dan Weiss - Director of IT Management Advisory Services for Unisys Corporation - discuss how to mindfully move from virtualization into this agile environment.

Learn how to deal with challenges such as virtual machine sprawl, additional storage requirements, increased systems management requirements, new IT management processes and specialized technical skills. Learn how to collect empirical data and apply that to making sound business decisions which will aid in guiding the future direction of your infrastructure and IT Services delivery model. And, learn how to analyze both your infrastructure and applications to determine the appropriate steps to take advantage of the new IT Services delivery model – Cloud Computing.





 
You have a Virtualized Environment, Now What Do you Do?


Speaker:

Daniel Weiss

Director, IT Management Advisory Support
Unisys

Track: Server, Desktop & Storage Virtualization


Do you want a top down, business-driven, automated data center where efficiencies deliver agility and the ability to innovate? If yes, come to this session to listen to Dan Weiss - Director of IT Management Advisory Services for Unisys Corporation discuss how to mindfully move from virtualization into this agile environment.

Learn how to deal with challenges such as virtual machine sprawl, additional storage requirements, increased systems management requirements, new IT management processes, and specialized technical skills. Learn how to collect empirical data and apply that to making sound business decisions which will aid in guiding the future direction of your infrastructure and IT Services delivery model. And, learn how to analyze both your infrastructure and applications to determine the appropriate steps to take advantage of the new IT Services delivery model – Cloud Computing.





Untitled Document
Virtualization Expo Looms Large on SYS-CON.TV



Cloud Computing Power Panel Live from Times Square

View this panel, recorded live at the world-famous Times Square studio, featuring Werner Vogels, CTO of Amazon.com; John Engates, CTO of Rackspace; Rod Fontecilla of Booz Allen Hamilton; and Hal Stern, SVP & CTO of Sun's Global Sales Group.

John Engates, CTO of Rackspace Live From New York City
View John Engates interviewed by Jeremy Geelan at the 2nd International Cloud Computing Expo

The Future of Technology and the Cloud in the Next 20 Years
In this SYS-CON.TV interview with Bill Coleman - the "B" in BEA Systems - discusses the shape of i-Technology to Come, anticipating with uncanny prescience the developments we know today as "Cloud Computing."

Keynote: Virtualization Beyond the Datacenter
Greschler provides examples and best practices of how organizations are leveraging virtualization beyond the datacenter.

Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is highly recommended for both virtualization newcomers and experienced adopters.

The New Economics of Virtualization
This session explores the latest industry standards and open source technologies that are helping to open up the benefits of virtualization to a new segment of the market.

Virtualization Articles & Feature Stories
What are the attributes that attract applications to public clouds? Why implement private clouds? When is it appropriate to use both in a Hybrid Cloud approach? Can legacy applications be moved unchanged to the cloud or do they have to be rewritten as Web 2.0 apps? What are the implications regarding the application data migration? In his session at the 5th International Cloud Expo, Dr. Michael Salsburg, a Distinguished Engineer for Unisys Technology, Consulting and Integration Solutions, and ...
Data accumulation rates are growing astronomically and managing data in traditional ways is getting difficult in the same proportion. Hadoop is emerging as a champion in large-scale data management needs; however, it requires a lot of IT infrastructure investment and expertise. In his session at the 5th International Cloud Expo, Vineet Tyagi, Sr. Director of Engineering and R&D at Impetus Technologies, will discuss how cloud-based Hadoop deployments offer multi-fold efficiencies and benefits, ...
From internal collaboration to supplier and customer interactions, enterprises are discovering new ways of increasing productivity, process accountability, and connecting those challenging "white spaces" that exist between processes, ERP, and legacy systems. In his session at the 5th International Cloud Expo, Naveen Viswanatha, Lead Architect at Google Enterprise, will show how you can embark on quick-win opportunities that provide a demonstrable ROI, and address a complex or often broken proc...
Latest Virtualization Conference News
SYS-CON Events announced today that Vizioncore, the market leader in virtualization data protection and management solutions, will exhibit at SYS-CON's 5th International Cloud Expo (www.CloudComputingExpo.com), which will take place on April 19-21, 2010, at the Jacob Javits Convention Center in New York City. Cloud Expo is the world's leading Cloud-focused event since 2007, and is held five times a year, in New York City, Silicon Valley, Prague, Tokyo and Hong Kong. Founded in 2002 and headqua...
"Over time we will see cloud alternatives to every application from communications, collaboration and portals," according to Gartner Managing Vice President Gene Phifer, who was in Manila to speak in a conference conducted by IBM. The computer giant launched its new Lotus and Domino collaboration products. "Everything that you have on data center now should be in the cloud in due time," he said.
Today enterprises are virtualizing more of their IT infrastructure than ever, leading to a whole new set of operational challenges. From rising data volumes and complexity to lack of cross-domain visibility and shifting data center roles and responsibilities, today's virtual environments are too dynamic for traditional (think: "static") management approaches. Even new approaches targeted for virtualization management contain hard-wired static reports and management views. It's time for a more ma...
Conference News & Updates
5th International Cloud Expo will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. The three-day event will offer a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing with more than 80 sponsors and exhibitors on the 70,000 sq. ft. show floor and over 5,000 estimated delegates from well over 48 different countries.
This year's West Coast conference attracted 2,250 delegate, more than double a year ago. As far as the expo floor goes, out of 50 sponsors and exhibitors, 46 companies confirmed during the conference that they will participate in the 2010 Cloud Computing Expo at the same or higher level.
Cloud Expo is the world's leading Cloud-focused event and is held five times a year, in New York, Silicon Valley, Europe, Japan, and Brazil. Over 200 corporate sponsors and 10,000 industry professionals became part of Cloud Expo since its inception, more than all other Cloud-related events put together worldwide. By 2012, more than 50,000 delegates per year will participate in the Cloud Expo.
SYS-CON's 4th International Cloud Expo, held on November 2 - 4, 2009, in Santa Clara, attracted more than 50 sponsors with over 2,200 delegates, a record attendance. The three content-packed days emphasized value with a rich array of sessions led by exceptional speakers about the business and technical value of cloud computing. Enjoy here our photo album of the show.
The past month has seen an unprecedented concentration of Cloud-related articles, events, tweets, and - above all - product launches, partnership announcements and M&A moves. So is Cloud Computing, after three years, finally coming to the boil? Here, by way of allowing you to judge for yourself, SYS-CON's Cloud Computing Journal brings you a timeline of the trajectory of the Cloud so far.
Ulitzer.com announced "the World's 30 most influential Cloud bloggers," who collectively generated more than 24 million Ulitzer page views. Ulitzer's annual "most influential Cloud bloggers" list was announced at Cloud Expo, which drew more delegates than all other Cloud-related events put together worldwide. "The world's 50 most influential Cloud bloggers 2010" list will be announced at the Cloud Expo 2010 East, which will take place April 19-21, 2010, at the Jacob Javitz Convention Center, in New York City, with more than 5,000 expected to attend.
Cloud computing is a game changer. The cloud is disrupting traditional software and hardware business models by disrupting how IT service gets delivered. Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate, so it is no surprise that SYS-CON's industry-leading International Cloud Expo is going from strength to strength. Call for Papers is now open!
The talk at the Cloud Computing Expo this week in Santa Clara was all about enterprise cloud adoption. Is it real? Is it already happening? If so, who’s doing it, which applications are they running and which clouds are being tested? To a large extent, cloud computing is a victim of its own somewhat out-of-control hype cycle. Since so much has been written and discussed about the cloud in 2009, there is now a growing impatience for actual results.
The most anticipated talk of the day yesterday, at the 4th International Cloud Expo, was by the deputy CIO of the CIA, Jill Singer. Her talk was entitled, "Enterprise Cloud Computing, the Infrastructure’s Final Revenge." She acknowledged the problem with defining Cloud Computing, and then went on to give her paragraph-length definition of “the cloud”. Her talk focused on the part of the Cloud behind the firewall. “Today’s CIO must increase the flexibility of the infrastructure,” said Singer.
Yahoo aims to be one of the 800-pound gorrillas--along with Google, Amazon, and several major technology companies--in the upcoming battles for hosting dominance in the Cloud Computing space. As Shugar noted in the days before his presentation, the company "is developing and utilizing Internet-scale cloud computing services to improve the consumer experience, speed innovation, simplify operating environments, and reduce costs.
Having gone through a couple of decades worth of technology conferences, a familiar cycle occurs. For the first couple years, technology-related conferences are attended by engineers and operations people. Only after the technology has passed a couple of feasibility gates and begun to hit the business cycle do sales and marketing people take over. Cloud is now officially past the engineering phase, well into the sales phase – and the business community is scrambling to understand the implications of a virtualized world.
The first "Ulitzer New Media Power Panel" took place today at the Santa Clara Convention Center in Santa Clara, California. Streamed live to 60,000 viewers via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in the first power panel were Ian Thain and Tim Crawford. The first "Ulitzer Live! - New Media Conference & Expo " will take place on June 14, 2010 in New York City and will present a world class faculty who will analyze new media, content marketing strategies, social CRM, enterprise social media, personal branding tools, and many other subjects.
As of January 2010, we booked more revenue for 2010 than the entire fiscal year 2009 actuals, including unearned income with record sponsorship sales for Cloud Expo East, Cloud Expo West and Cloud Expo Europe events. Our revised revenue projections for 2010 is on track for an all time record revenues since our company's inception in 1994, including media sales up in January from a year ago. As I made a reference to sponsorship and expo sales, I encourage all our sponsors to take contract option 2 which includes Cloud Expo 2010 East (New York City), Cloud Expo 2010 Europe (Prague, Czech Republic), and Cloud Expo 2010 West (Silicon Valley, California) events.
Since we announced Cloud Expo three years ago in 2007 and launched it in March of 2008 in New York City, I have been personally working with the companies that are in leadership positions as the Cloud technologies form. Today, we have close to a 100% resign rate among our sponsors for the upcoming Cloud Expo, which will take place April 19-21, 2010, at the Jacob Javits Convention Center in New York City. I would like to take this opportunity to share some tips with all our valued sponsors, exhibitors, our rock start faculty, as well as our delegates.
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The World's 30 Most Influential Virtualization Bloggers
Virtualization Expo on Ulitzer
1
U. Banerjee 11 Irfan Khan 21 Maureen O'Gara
2
J. Bloomberg 12 T. Lanowitz 22 Brace Rennels
3
Dave Chappell 13 Treff LaPlante 23 Greg Schulz
4
Jeremy Chone 14 Steve Lesem 24 Peter Silva
5
Robert Eve 15 David Linthicum 25 Roman Stanek
6
Chris Fleck 16 Don MacVittie 26 David Strom
7
S. Foskett 17 Miko Matsumura 27 Roger Strukhoff
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Dana Gardner 18 JP Morgetnthal 28 Ian Thain
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Jeremy Geelan 19 Chris Muir 29 K. Wadsworth
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C. Keene 20 Greg Ness 30 B. Watson

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Past SYS-CON Events
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo
virtualizationconference
2009west.sys-con.com
 
    Cloud Expo East
cloudcomputingexpo
2009east.sys-con.com

 
    Virtualization Expo
virtualizationconference
2009east.sys-con.com
 
    GovIT Expo
govitexpo.com
 
    AJAX World
ajaxworld.com
 
    Cloud Expo Europe
cloudexpo-europe.com/
 
    SOA World
soaworld2009.com
 

Virtualization Expo 2009 Allstar Conference Faculty

MARCELL
Unisys

SHUGAR
Yahoo!

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISCIGLI
Cloudera

BRUNETTE
Sun

FEINBERG
EMC

NAUG
Revevol

BORUFF
CSC

NEERDAE
Yahoo!

SNEAD
Attorney

EWE
Cenzic

SOLTE
SpringSource

BAHAR
ParaScale

BISHOP
Adaptivity

What The Enterprise IT World Says
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"Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalized and motivated."
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Marketing Director
GDS International
 


 
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Go Grid/rPath
 


 
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CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech